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PlayStation Portable Hasnt Enticed Video Fans Yet

For Immediate Release
Contact: Jenny Barrett
Parks Associates
972-490-1113
Email: sales@parksassociates.com

PlayStation Portable Hasn’t Enticed Video Fans Yet
Only 6% of PSP Intenders Rank Video as the Top Extra Feature for a PSP

Dallas, Texas June 14, 2005 — Sony’s hot-selling PlayStation Portable (PSP) has not yet become an immediate threat to hard-drive-based portable video devices, according to Parks Associates’ upcoming report Portable Multimedia Players: Analysis and Forecasts.

The report, which uses data from Parks Associates’ recent survey Mobile Entertainment Platforms and Services, shows the PSP still appeals to mainly gaming-oriented consumers. Among PSP intenders, the top factors influencing their interest were graphics (34%), gaming capabilities (29%), and an extensive game catalog (29%), all gaming-related product attributes. Only 6% ranked video playback as the main extra feature driving their interest, whereas significantly higher percentages of intenders cited features such as wireless connectivity (17%), a hard drive (19%), and TV connectivity (20%) as most desirable.

“Gamers’ enthusiasm for the PSP hasn’t spilled over to consumers who like video on the go,” said Harry Wang, research analyst at Parks Associates. “This news is good for manufacturers of hard-drive-based portable video players, who have been concerned the PSP would adversely affect demand for their products.”

The PSP could become a bigger threat, according to Wang, depending on how quickly Sony can build a sizeable library of video content for this platform. But the PSP is just one of many challenges confronting the companies in this market.

“Portable video players face additional adoption hurdles, including price, content availability, and competition from smartphones or multimedia PDAs,” Wang said.

Portable Multimedia Players: Analysis and Forecasts probes market demand for portable multimedia players, evaluates product and pricing strategies of existing brands, analyzes market drivers and barriers, and estimates PMP’s adoption rates and market potential over the next five years.
For additional information on Portable Multimedia Players: Analysis and Forecasts, visit http://www.parksassociates.com or contact 972-490-1113 or sales@parksassociates.com.

About Parks Associates: Parks Associates is a market research and consulting firm focused on all product and service segments that are “digital” or provide connectivity within the home. The company’s expertise includes home networks, digital entertainment, consumer electronics, broadband and Internet services, and home systems.

Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, multiclient studies, consumer research, workshops, and custom-tailored client solutions. Parks Associates also hosts Fall Focus and co-hosts CONNECTIONS (in partnership with the Consumer Electronics Association) each year. http://www.parksassociates.com

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