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Philips Unveils Next Generation Nexperia Semiconductor for LCD TVs

Philips Answers the Need for High Performance Solutions That Reduce the Cost and Time of Developing High Definition LCD TVs

EINDHOVEN, The Netherlands – Leading up to CES in Las Vegas, the world’s largest annual tradeshow for Consumer Technology, Royal Philips Electronics (NYSE:PHG) (AEX:PHI) today announced two new Nexperia™ semiconductor system solutions that will enhance the quality of LCD TV experiences of the Connected Consumer while reducing the time-to-market for next-generation TVs. Designed for mid to high-end LCD TVs, the TV810 reference design brings unprecedented picture quality for analogue and digital TV and offers rich content for the connected environment, whilst the PNX5050 is the first system solution to offer a “natural motion” enhanced High Definition (HD) viewing experience.

“As the next-generation of TV technology gains momentum, the market will demand embedded solutions which support rich content and enable manufacturers to bring cost-sensitive, high performance TV products to the market. This selection will act as a catalyst for consumer adoption of digital and HD content,” said Paul O’Donovan, principal analyst, Gartner. “These new TV-based products provide manufacturers with the means to reap the benefits of a single, low-cost, flexible design architecture, smoothing the transition from analogue to digital technology.”

“Today’s announcements highlight Philips’ ability to offer a unique blend of advanced semiconductor technology and a broad portfolio of embedded solutions to consumer device manufacturers,” said Jos Klippert, marketing director, Digital TV solutions, Philips semiconductors. “Products such as the PNX5050 will offer the end consumer a rich, judder-free HD viewing experience. As the television industry evolves, these new embedded solutions from Philips will drive digital and HD television standards to a wider market.”

Increasing the Quality of High Definition Images

The Philips Nexperia PNX5050 system solution gives manufacturers quick and easy entry into the mid and high-end HD LCD TV market. Optimized for HD LCD TV applications, the PNX5050 enables world-class picture quality by being the first scaler on the market to integrate motion compensated de-interlacing with HD “movie judder” cancellation.

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Philips HD movie judder cancellation technology increases the clarity of fast-moving HD images, especially film material originating from 24 frames per second, by estimating the motion of moving images and updating the data with additional information to produce the effect of clean, natural motion. The result is a richer HD viewing experience.

HD movie judder cancellation is one of many features included in the PNX5050, alongside Picture in Picture technology, JPEG browsing and MP3 processing.

Seamless Migration to Digital TV Solutions

The TV810 is an integrated analog/digital hybrid system solution that includes advanced features such as multiformat audio/video decoding and rendering, which means that it is ideal for both global analog and digital broadcast TV sets with matrix displays including LCD, PDP, DLP and LCOS. In addition, the Nexperia PNX1500 media processor combines media processing, network connectivity and display enhancement on a single chip and is designed to deliver unprecedented picture quality of streaming movies, news, digital photos and TV programs.

The combination of both these solutions into one reference design provides a platform for mass HD adoption, which will enable a new wave of TV-based device manufacturers to offer rich content to the Connected Consumer. The TV810 reference design is a commercially viable option for manufacturers who need to enter the digital market while maintaining backward compatibility, therefore preserving their existing analog heritage.

Pricing and Availability

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The Nexperia PNX5050 system solution is priced at less than $20 per unit. The Connected TV810 device is priced at $63 per unit. All these solutions are available from 2006. Additional information can be found at http://www.philips.com.

About Royal Philips Electronics

Royal Philips Electronics of the Netherlands (NYSE:PHG) (AEX:PHI) is one of the world’s biggest electronics companies and Europe’s largest, with sales of EUR 30.3 billion in 2004. With activities in the three interlocking domains of healthcare, lifestyle and technology and 161,100 employees in more than 60 countries, it has market leadership positions in medical diagnostic imaging and patient monitoring, color television sets, electric shavers, lighting and silicon system solutions. News from Philips is located at http://www.philips.com/newscenter.

Nexperia is a trademark of Koninklijke Philips Electronics N.V.

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