Open package design reduces retailer shrink, consumer frustration
December 27, 2005 — Las Vegas, NV– foneGEAR LLC (Troy, MI) — a leader in mobile communications accessories – today announced that its “Hang Tag” packaging design has virtually eliminated store returns of its cases and holsters.
The unique open packaging design allows a case or holster designed to fit cellular phones or MP3 players to be displayed at point-of-sale so that the consumer can “See If it Fits.” The open design also allows consumers to evaluate the case for construction quality and appearance.
“foneGEAR is extremely proud to have developed a package design and merchandising solution that solves so many issues for both retailers and consumers,” said Ken Eisenbraun, president of foneGEAR.
“See If it Fits.” packaging, which has the further advantage of reducing the amount of packaging waste generated by using unnecessary clamshell packaging, is available on foneGEAR and tuneGEAR cases and holsters, and will be on display along with the entire line of foneGEAR accessories in South Hall Booth 35632 at the 2006 CES Show.
#####
All trademarks and registered trademarks previously cited are the property of their respective owners and are hereby acknowledged.
Contact Jonathan Stein, Marketing Manager for foneGEAR at 877-366-3432 or jstein@fonegear.com.
