Nearly two years and hundreds of happy customers since it’s launch, the FMTxt SMS message solution for radio broadcasters from leading UK messaging provider SendMyTxt has had a facelift.
The original FMTxt solution provided radio stations with access to a five-digit shortcode, with listeners texting a memorable number – and having their message delivered straight to the email inbox at the radio station’s studio. Now SendMyTxt have introduced a whole range of new services to the portfolio including easy to setup competition and poll text services, a ‘text chat’ service for radio station websites, plus a unique ‘now playing’ information service that allows listeners to find out what song a radio station is currently playing.
In addition, SendMyTxt is offering an easy route into the mobile content market, offering broadcasters a ‘white label’ ringtone, nametones, logos and games website with no outlay and generous revenue share.
The services in the FMTxt portfolio are completely free, with no set up charges, monthly charges or equipment to buy. SendMyTxt will set up and maintain mobile operator connections, keywords and services on the radio’s behalf. Each text message that a listener sends to your station costs them twenty-five pence, plus their usual network provider charge (a maximum of ten pence). The radio station receives a share of this revenue — between seven and ten pence, depending on the mobile network and monthly volume of messages.
SendMyTxt Director, Tony Coyne, says “After the huge success of our original FMTxt product we decided to give radio stations more ways to interact via text with their listeners. Having over ten years UK radio industry experience amongst our team, we knew that radio stations are always looking for a new way to both increase audience and also revenue – which is why our new range of FMTxt services are free to radio stations, and gives them a new income stream – as well as enabling the station to market to existing and new mobile-enabled listeners via text.”
More information on the FMTxt portfolio of solutions for radio stations – along with live demonstrations – can be found at http://www.fmtxt.com
