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Media Excel Introduces Affordable Multi-Codec SoftStream Internet Protocol Set-Top Box IP-STB Reference Designs for Internet Protocol Television IPTV and Digital Home Markets

FOR IMMEDIATE RELEASE

Media Excel Introduces Affordable Multi-Codec SoftStream Internet Protocol Set-Top Box (IP-STB) Reference Designs for Internet Protocol Television (IPTV) and Digital Home Markets

Austin, TX, July 11, 2005 — Media Excel, Inc., a leading provider of digital video solutions for Internet Protocol Television (IPTV) and Digital Home, today announced the immediate availability of their low cost, high performance, high quality, multi-codec SoftStream Internet Protocol Set-Top Box (IP-STB) reference designs.

“Based on feedback from our IPTV and IP-STB customers, Media Excel committed to provide IP-STB reference designs that are price-performance aligned with Consumer Electronics (CE) industry needs,” said Mr. Thanasis Iatrou, Media Excel President and Co-founder, adding : “Media Excel delivers the ideal solution for designing a compact, flexible and affordable IP-STB. Based on Intel’s Xscale host processor (IXP420), Texas Instruments’ DM642 digital signal processor and Media Excel’s multiple software codec libraries (H.264, MPEG-4, MPEG-2, and VC-1), SoftStream IP-STB addresses CE device manufacturers’ needs by delivering superior performance and flexibility for low bandwidth networks while reducing total platform cost.”

“Our experience with worldwide IPTV deployments is encapsulated in the SoftStream IP-STB allowing CE manufacturers to quickly integrate fast channel switching, personal video recorder, closed captioning, emergency broadcast services, 3rd party partners’ browsers, electronic program guides, and rights management, for a flexible, customizable, yet complete, solution.” said Mr. James Meeker, Media Excel Director of Sales

Media Excel’s experience of IPTV infrastructure allows IP-STB interoperability with major encoders and media server manufacturers selected by service providers and telecommunications industries. “SoftStream IP-STB enables manufacturers to significantly minimize the platform bill of materials, reduce development cycles, and provide field upgradeable capabilities, while offering advanced features and services for the ultimate digital home experience,” said Mr. Meeker. “In a dynamic industry, it is very costly to modify the infrastructure. Therefore, it is imperative that the IP-STB quickly and easily adapt to these changes. SoftStream IP-STB delivers exactly this to the IPTV and Digital Home industries.”

SoftStream IP-STB Benefits
• Accelerate IPTV Service Deployment
• Proven Worldwide IP-STB Solution
• IPTV Interoperability Tested
• Short Time-To-Market
• Short IP-STB Development Cycle

SoftStream IP-STB Reference Design Package
• Hardware Reference Design including schematics and Gerber files
• Hardware Development Kit (HDK)
• SoftStream Decoding SDK(s)
• SoftStream Media Client SDK
• Sample Test Clips
• Documentation

SoftStream IP-STB Evaluation Package
Please contact Mr. James Meeker (see Sales Information below)

SoftStream IP-STB Features:
– Host Processor: Intel Xscale processor
– Media Processor: Texas Instruments DM642 Digital Signal Processor (DSP)
– Resolution: Up to Standard Definition (D1)
– Video Decoders:
o VC-1 (Windows Media Video)
o MPEG-2 MP@ML
o MPEG-4 SP and ASP up to Level 5
o H.264 Baseline
o H.264 MP@L3 (AVC, MPEG-4 part 10)
– Audio Decoders:
o Windows Media Audio (WMA)
o MPEG-1 Layers I, II, and III
o Advanced Audio Coding (AAC)
o AC3
– Bit Rates: 256 kbps – 10.0 Mbps (varies with codec)
– OS: Windows CE 5.0
– Outputs: Composite and S-Video, Stereo Audio and SPDIF

SoftStream IP-STB Configurations:
3100 – VC-1 (WM9)
3200 – MPEG-2
3210 – MPEG-2 and VC-1
3300 – MPEG-4
3400 – H.264 Baseline
3500 – ½D1 H.264 MP@L3
3600 – Combines all of the above codecs

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About Media Excel
Media Excel, Inc. (http://www.mediaexcel.com) is a leading IPTV software solution provider of real-time encoding, decoding, streaming and transcoding for standards-based audio-visual communications. Based on patent pending algorithms, Media Excel offers unique real-time software design solutions for digital video applications. Headquartered in Austin, Texas, Media Excel is a privately held company founded in 2000.

Sales Information
Mr. James Meeker, Media Excel
Director of Sales
512.502.0034 x 304
james@mediaexcel.com

Editorial Contact:
Eduardo Perez, Media Excel
V.P. of Marketing
512.502.0034 x 308
512.502.0119 fax
eperez@mediaexcel.com

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