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Kodak and REAL D to Deliver Digital 3-D Cinema in Australia

Strategic Alliance Provides Exhibitors with a Complete Digital 3-D Cinema Solution

LOS ANGELES – KODAK Digital Cinema and REAL D announced today that the companies have formed a strategic alliance to roll out digital 3-D cinema throughout Australia. Installation of digital 3-D cinema systems will be complete in time for the country’s upcoming premiere of Disney’s “Chicken Little” in 3-D starting January 1, 2006.

Kodak has a legacy of innovation in entertainment imaging and offers a complete solution for digital preparation and display of motion pictures. Over the past 10 months, the company has prepared, delivered, and shown major releases for a number of studios, including Disney, Fox, Warner Bros. and others.

REAL D is the worldwide inventor and provider of key stereoscopic technologies used in entertainment, marketing, science and other industries. REAL D Cinema is the entertainment industry’s preferred standard for the delivery of premium 3-D cinema experiences and is the exclusive provider of Disney’s “Chicken Little” in 3-D.

As of Thanksgiving weekend, REAL D’s presentations of “Chicken Little” in 3-D have grossed more than $7 million on 88 screens – almost three times the 2-D per-screen average – since its November 4th opening in North America.

This alliance allows Kodak to offer exhibitors the industry-leading REAL D Cinema solution as part of Kodak’s comprehensive digital cinema strategy.

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For this international launch, Kodak will provide the systems, including Kodak CineServers driven by unique Kodak software, as well as Barco DP100 projectors equipped with the REAL D Cinema solution. Installation will be a joint effort by Kodak, Barco, and Atlab Image and Sound Technology. Kodak will provide all image preparation, as well as on-going service and support.

“This is the next logical step forward for KODAK Digital Cinema – and a major leap for Kodak into the world of high-quality 3-D motion pictures,” said Bob Mayson, general manager and vice president, KODAK Digital Cinema. “Kodak has worked with Disney on a number of 3-D films in conjunction with their theme parks, but this is our first adventure in 3-D digital. We’re thrilled to be working with REAL D because they’re pioneers of 3-D.”

“We look forward to working with Kodak to address the digital 3-D needs of the global exhibition community, which have escalated as a result of the historic success of REAL D Cinema’s presentation of “Chicken Little” in North America,” said Michael V. Lewis, chairman, REAL D. “Our alliance with Kodak better enables REAL D to meet increasing international demands, beginning with our Australian theater partners.”

“”Chicken Little” in 3-D is proving to be more than a movie, it’s a brand new entertainment experience,” said Mark Zoradi, president, Buena Vista International. “We’re thrilled to be working with Kodak and REAL D to bring that experience to a wider audience and, in the process, to bring new excitement to the future of theatrical entertainment.”

Kodak said that the sites chosen were suggested by the exhibitors themselves.

“This is a first use of digital 3-D technology in traditional cinemas in Australia,” said Mayson, “and a great opportunity for Kodak and REAL D, as well as all our partners. Our exhibitors bring a highly-successful Disney movie to their part of the world. And, audiences get to enjoy an entertainment experience that’s unique to the cinema. Everybody wins.”

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About Eastman Kodak Company
Kodak is the leader in helping people take, share, print and view images – for memories, for information, for business, and for entertainment. With sales of $13.5 billion in 2004, the company is committed to a digitally oriented growth strategy focused on four businesses: Digital & Film Imaging Systems – providing consumers, professionals and cinematographers with digital and traditional products and services; Health – supplying the medical and dental professions with traditional and digital imaging and information systems, IT solutions and services; Graphic Communications – providing customers with a range of solutions for prepress, traditional and digital printing, and document scanning and multi-vendor IT services; and Display & Components – supplying original equipment manufacturers with imaging sensors as well as intellectual property and materials for the organic light-emitting diode (OLED) and LCD display industries. More information about Kodak (NYSE: EK) is available at http://www.kodak.com.

About REAL D
REAL D is the worldwide inventor and provider of key stereoscopic technologies used in entertainment, marketing, science and other industries. REAL D’s mission-critical 3-D visualization technologies are used by organizations such as NASA, Pfizer, BMW, General Motors, Mercedes-Benz, SEGA, Boeing and more. For more information, or to locate a REAL D Cinema, visit http://www.REALD.com.

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