Connect with us

Hi, what are you looking for?

New Products

IPTV Will Be the Game-Changer for Subscription Services

By 2011, More than 9 Million US Households Will Subscribe to Telco-Provided Video Service, Says Yankee Group

Yankee Group today announced that IPTV will redefine pay TV in the United States. IPTV will change the competitive landscape for subscription services by morphing the service from one-size-fits-all traditional broadcast TV into an open, flexible, customizable offering, tailored to the needs of local communities. By 2011, more than 9 million households in the US will subscribe to telco-provided video service.

IPTV’s influence in the communications field and on consumer communications services in the US is driven by the impact of the global connectivity revolution on business and market dynamics. As a result, we are witnessing massive transformations taking place in media and entertainment and communications industries. With the digitization of content and the internet as a platform, both industries are morphing from structured, linear ecosystems to open and fluid sectors influenced by greater consumer control.

“IPTV will forever alter the video ecosystem by creating not only a new breed of service, but also a new breed of service provider,” said Vince Vittore, Yankee Group program manager, Enabling Technologies. “The phone company of the past–the 800-pound gorilla–is dead. IPTV will transform telcos from the market-dominating gorillas they once were, to street fighting guerrillas.”

According to the recently published Yankee Group Report, From Gorillas to Guerrillas, IPTV Changes Everything, IPTV will also forever transform how telcos operate. It will take the service providers from being highly centralized, giant corporations to become decentralized, flexible entities that can respond much more rapidly to the specific needs of the communities they serve. In addition to the share-shifting that will take place among cable, satellite and telcos in the video market, there will be more fundamental changes:

  • IPTV will change the organizational structure of telcos.
  • IPTV will create micro-markets of intense local competition in the US surrounded by wide swaths of territory where cable operators face only satellite competition.
  • IPTV will change the way applications are developed for TV.
  • IPTV will force the cable companies to become more dynamic and responsive.

“IPTV changes the rules of the game for the consumer communications services in the US,” added Anton Denissov, Yankee Group analyst. “To become guerrillas, telcos must shift executive authority to local management. Those that do not have the flexibility will lose out to the competition.”

The Report, coauthored by Vittore and Denissov, also provides comprehensive recommendations for IPTV providers and cable operators.

The people of Yankee Group are the global connectivity experts™–the leading source of insight and counsel for builders, operators and users of connectivity solutions. For nearly 40 years, Yankee Group has conducted primary research that charts the pace of technology change and its effect on networks, consumers and enterprises. Headquartered in Boston, Yankee Group has a global presence including operations in North America, Europe, the Middle East, Africa, Latin America and Asia-Pacific.

Advertisement. Scroll to continue reading.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Advertisement

Latest Products

Audioengine HD4 Next Gen Home Music System in Walnut with Black Grilles Lifestyle

New Products

For 2025, the Audioengine HD4 Next Gen wireless speakers add Bluetooth 5.3, aptX Adaptive, and USB-C connectivity for less than $450.

Shanling High End 2025 Shanling High End 2025

CD Players

Shanling will be demonstrating two disc players, DAC/Headphone Amp, DAC/Streamer, and HW-600 open-back headphones at High END.

Castle Windsor Duke Mahogany Loudspeakers Front Castle Windsor Duke Mahogany Loudspeakers Front

Bookshelf Speakers

Castle Acoustics' Windsor Series Duke and Earl bookshelf speakers are now available through MoFi Distribution. Classic British hi-fi, reborn.

Elipson Connect 2130 Xi Streaming Amplifier Lifestyle Elipson Connect 2130 Xi Streaming Amplifier Lifestyle

Digital Music Systems

Discover the Elipson Connect 2130 Xi, a compact French streaming amplifier that combines high-end Class D power, Wi-Fi and Bluetooth streaming, and HDMI ARC...

Tivoli Audio New Ordinary SongBook Max Speaker Lifestyle Tivoli Audio New Ordinary SongBook Max Speaker Lifestyle

New Products

Tivoli Audio's limited-edition SongBook Max, made in collaboration with Grammy-winning producer Sounwave, brings leather, chrome, and serious attitude to a retro-style Bluetooth speaker built...

Schiit Audio Mimir DAC Schiit Audio Mimir DAC

DACs

The Schiit Mimir DAC offers high-res 32-bit PCM sound, digital preamp functionality, and balanced outputs, all without the fluff of MQA or DSD—just pure,...

Gift Ideas?

Cost-no-object Audiophile Gear

Floorstanding Speakers

When money is no-object in building a high-end audio system, this is the audiophile gear you'll want to check out first.

You May Also Like

Advertisement

ecoustics is a hi-fi and music magazine offering product reviews, podcasts, news and advice for aspiring audiophiles, home theater enthusiasts and headphone hipsters. Read more

Copyright © 1999-2024 ecoustics | Disclaimer: We may earn a commission when you buy through links on our site.



SVS Bluesound PSB Speakers NAD Cambridge Audio Q Acoustics Denon Marantz Focal Naim Audio RSL Speakers