For Immediate Release
Contact: Jenny Barrett
Parks Associates
972-490-1113
Email: sales@parksassociates.com
Home data networks drive additional services
Data-centric connectivity solutions promote interest in more sophisticated monitoring and protection, value-added services, and storage
February 18, 2005 Dallas TX — Data networks incubate interest in additional value-added services among U.S. households, according to Parks Associates’ forthcoming report Home Networks and Residential Gateways: Analysis & Forecasts. The market research firm has found households with a home data network demonstrate substantially higher interest than non-networked households in bundled services (25% versus 14%), voice-over-IP (17% versus 6%), and networked storage (17% versus 2%). These levels of interest represent the larger potential for expanding the service domain and broadening the appeal of home networking solutions.
“We’re witnessing an early shift toward home networking as a key variable for motivating additional services in the home,” said William Cheek, an analyst with Parks Associates. “Equipment vendors and carriers have a significant opportunity to package data, voice, and multimedia networks as a complete bundle of services that offer network management, virus and spyware protection, and enhanced storage capabilities.”
According to Home Networks and Residential Gateways: Analysis & Forecasts, service providers will serve as a key distribution channel for both the networked CPE (consumer premise equipment) and value-added services.
Home Networks and Residential Gateways: Analysis & Forecasts examines the competitive players, their products, consumer demand, and market trends for the data networking and residential gateway markets. The report also paints a detailed picture of household adoption patterns based on Parks Associates’ database of consumer survey data and forecasts demand over the next five years. For more information about this study, please contact Parks Associates at 972-490-1113 or sales@parksassociates.com.
About Parks Associates: Parks Associates is a market research and consulting firm focused on all product and service segments that are “digital” or provide connectivity within the home. The company’s expertise includes home networks, digital entertainment, consumer electronics, broadband and Internet services, and home systems.
Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, multiclient studies, consumer research, workshops, and custom-tailored client solutions. Parks Associates also hosts Fall Focus and co-hosts CONNECTIONS (in partnership with the Consumer Electronics Association) each year. http://www.parksassociates.com
