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Fujifilm QuickSnap 1000 Disposable Camera Introduced

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New QuickSnap 1000 One-Time-Use Camera Combines Faster Shutter Speed with Fast Film for Action Stopping Photography

FUJIFILM U.S.A., Inc. is introducing a new and improved QuickSnap 1000™ One-Time-Use camera at the PMA 2007 Annual Convention and Trade Show in Las Vegas, NV.

Furthering its commitment to the Culture of Photography and to meeting consumer needs through innovation, Fujifilm today announced an upgrade to its popular QuickSnap 1000 One-Time-Use camera. The new QuickSnap 1000 features an
enhanced shutter speed of 1/200 second which, when combined with its 1000-speed Fujicolor film with Fujifilm’s patented 4th Color Layer Technology, makes it an excellent choice for capturing fast action shots, as well as great everyday pictures. It is available in Flash and Colors (red, blue, purple) versions.

The convenient, versatile QuickSnap 1000 combines the faster shutter speed with 1000-speed Fujicolor film to minimize the possibility of blurry pictures caused by moving subjects or camera shake. The result is crisp, clear action shots with enhanced subject detail. And, the powerful flash reaches up to 17 feet, resulting in better pictures in dimly lit situations.

The new QuickSnap 1000 provides the following desirable features for consumers:

  • True On/Off Flash Switch and Pop-Up Flash-Ready Indicator: A dedicated switch allows users to turn the flash ON or OFF for each shot. When ON, the flash stays in continuous flash mode for greater convenience.
  • Easy-to-See-Through Viewfinder: A larger-than-average viewfinder with higher magnification produces an image closer to what the naked eye sees, enabling more accurate composition.
  • Optimized grip for comfortable handling and a quiet and easy winding mechanism

“Fujifilm invented the One-Time-Use Camera over 20 years ago, and we continue to set the standard for the category with the newly enhanced QuickSnap 1000,” said Rafi Haqqani, Senior Product Manager for One-Time-Use Cameras, FUJIFILM U.S.A., Inc. “Today’s announcement reflects Fujifilm’s continued commitment to the One-Time-Use camera category by providing a versatile camera that captures an image as the eye sees it, even in less-than-ideal conditions.”

Beginning in April 2007, the upgraded QuickSnap Flash 1000 will be available on an inventory turnover basis.

About Fujifilm
Fujifilm brings continuous innovation and leading-edge products to a broad spectrum of industries including medical, life sciences, consumer electronic, chemical, graphic arts, information systems, photography and office products based on its vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company provides products and services that contribute to the advancement of culture, science, technology and industry, as well as to improved health and environmental protection. It is the global leader in digital minilabs; Computed Radiography systems; ink dyes, pigments and UV inks for inkjet printers and materials used in the production of flat panel displays. It was ranked number 15 for U.S. patents granted in 2006, employs more than 75,000 people worldwide and in the year ended March 31, 2006, had global revenues of $22.8 billion.

FUJIFILM U.S.A., Inc., Valhalla, NY, is a U.S. marketing subsidiary of FUJIFILM Corporation, Tokyo, Japan, providing digital and analog photographic Imaging Systems, Recording/Storage Media and Motion Picture Film products and services to consumers, professionals and businesses.

For more information on FUJIFILM U.S.A. products, customers can call 800-800-FUJI or access the FUJIFILM U.S.A. Web site at www.fujifilmusa.com.

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