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FoneGEAR Launches Exclusive foneScentz Faceplates at CES

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Smell the Revolution: Scented phone accessories have arrived!

January 8, 2007 — Las Vegas, NV — foneGEAR LLC (Rochester Hills, MI) — a leader in mobile communications accessories — is extremely pleased to announce the introduction and immediate availability of foneScentz, the world’s first scented phone faceplates.

foneScentz are form-fitted protective faceplates designed for Motorola RAZR phones. Available in five fantastic uniquely scented colors, foneScentz promises to revolutionize the accessory experience, and it’s only available from foneGEAR. Scents available at launch include chocolate (Brown cover), Raspberry (Red), Piña Colada (Orange), Tranquil Escape Aromatherapy (Green), and Warm Vanilla (Pink).

foneScentz cases, which will soon be available for multiple phone models, are made from Rotuba’s Auracell scented natural polymer, which is based on Eastman’s family of Tenite cellulosic materials. A natural polymer derived from wood pulp, Auracell continuously gives off scent over a very long time, and features a beautiful transparent gloss finish. The unique foneScentz package features a push tab on the package that allows consumers to evaluate the fragrance before purchase.

“foneScentz has an appeal far beyond the visual, although it is great looking” said Jonathan Stein, foneGEAR’s Marketing Manager. “The Auracell material gives us vivid color and tactility, but adding scent offers a new level of excitement to this product. Fragrance is very subjective, but we found scents that offer a common ground and ensure that there is a foneScentz for everyone. We are very, very excited about this line. ”

The complete line of foneScentz products, which is on sale immediately at http://www.fonegear.com/store, will be on display along with the entire line of foneGEAR wireless phone accessories in South Hall Booth 31767 at the 2007 Consumer Electronics Show.

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About foneGEAR: foneGEAR is a leader in the production of state-of-the-art wireless accessories. Headquartered in Rochester Hills, MI, foneGEAR provides a wide range of accessory products for the mobile lifestyle and has developed a number of innovative new designs for both the headset and accessory markets for mobile phones, music players, “smartphones,” cordless phones, and specialty products. More information about foneGEAR products may be found at www.fonegear.com or by calling 877-FONEGEAR (877-366-3432).

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