HEATHROW, FL, June 7, 2007 — Dual Electronics today announced it has joined forces with Enjuku Racing by signing on as an associate sponsor of the Florida-based drift team’s three competition vehicles, including the ever popular Nissan 240SX and 350Z chassis.
Dubbed, “Team Enjuku,” the crew features famed drivers Robby Unser and Bill Sherman who are two of the top contenders in the sport of drifting, a new youth-oriented motor sport centered around the concept of over-steer, which refers to the way in which a car’s rear slip angle is greater than the front slip angle. Drivers must navigate a series of turns full-lock sideways, and are judged subjectively by a panel of judges on the fundamentals of speed, angle, line, and style.
Under terms of the sponsorship, the Dual logo will be featured on the three Enjuku cars throughout two concurrent series, Formula D and Nopi Drift, through October of 2007.
“Dual is an absolutely perfect fit for Team Enjuku,” said Ken Harrison, owner and founder of Enjuku Racing.com. “Like us, they represent the best of their business, and the entire team is very excited to have Dual’s support throughout our season, not to mention the added perks of being able to use their products!”
“Team Enjuku appeals to precisely the same audience who enjoys our products,” said Jim Braun, President and CEO of Dual Electronics Corporation. “It just makes sense for the leader in multimedia A/V mobile electronics to be aligned with one of the most exciting teams in auto racing today. We consider it an honor to have the Dual logo on Enjuku’s cars.”
Note to journalists: photos representing Dual’s sponsorship of Enjuku Racing will soon be available. Contact Adam Sohmer; Sohmer Associates, LLC; 718-499-9161; adam@sohmerassoc.com.
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Dual Electronics, a subsidiary of Namsung America, Inc., offers a wide selection of mobile electronics, marine electronics, and home audio loudspeakers. For further information, visit the company’s web site, www.dualav.com, or contact Adam Sohmer, SOHMER ASSOCIATES, 718-499-9161 (voice/fax), 347-512-0066 (cell), adam@sohmerassoc.com.
About Enjuku Racing:
EnjukuRacing.com is an aftermarket parts company specializing in Nissan, Toyota, Subaru and Mitsubishi vehicles, offering performance parts and high quality fabrication for all popular Japanese RWD and AWD vehicles. With an emphasis on professionalism, efficiency, implementation of high-tech products and incredible results, Enjuku Racing uses its racing experience to make them one of North America’s most advanced tuners. For further information, visit the company’s website, www.enjukuracing.com, or contact Mike Palmer at 407-673-1320, mike@enjukuracing.com.
