Over-the-Top Services Could Compete As Alternative HDTV Platform
HDTV on the web is set to become a reality, according to the latest report from Strategy Analytics’ Digital Media Strategies service, Online HD: Disney’s ABC Throws Down Gauntlet To Competitors, and Access Providers. The technical barriers to delivering online HDTV are slowly but surely coming down, as evidenced by the recent launch of streamed HD shows on the ABC.com website. The report cites Move Networks, Vividas and Itiva as being among the key technology developers enabling the next generation of web video services.
“Most people’s experience of web video is characterized by the tiny, pixilated windows familiar to YouTube users,” notes David Mercer, Principal Analyst at Strategy Analytics. “But tomorrow’s web users will expect service quality much closer to television, and major content owners like Disney recognize that they will have to step up to this mark to win and retain web viewers.”
This report discusses the implications of high definition video streaming and examines some of the key emerging digital media solution providers. It concludes that access network capacity and control will be key issues in determining whether broadband becomes a viable alternative for HD video and television delivery.
Strategy Analytics will present the findings of its latest research at its annual Analyst Forum during this year’s IBC in Amsterdam. The event is free of charge and registrations can be made in advance at http://www.strategyanalytics.com/IBC2007.html.
About Strategy Analytics
Strategy Analytics, Inc. – a global research and consulting firm – provides timely insights and strategic business solutions to companies operating at the convergence of information, communications and entertainment technologies. With worldwide headquarters in Boston, MA, and principal offices in England, France and Germany, Strategy Analytics focuses on market opportunities and challenges in the areas of Automotive Electronics & Multimedia, Digital Consumer, Wireless Strategies and Enabling Technologies. For more information, see http://www.strategyanalytics.com.
