FOR IMMEDIATE RELEASE
Editorial Contact:
Josie Heskje Decisionmark Corporation
(319) 365-5597 pr@decisionmark.com
DECISIONMARK LAUNCHES NEW VERSION OF CHECKHD.COM: COMPLETE DIGITAL TV CONSUMER EDUCATION RESOURCE
New Design Makes it Even Easier for Consumers to Get Informed
and into the DTV Retail Store
LAS VEGAS, NV – January 4, 2005 — From the International Consumer Electronics Show 2005, (booth IP614 and CES Unveiled) Decisionmark Corp., a leading media technology company in the broadcast industry, announced a new version of its cross-industry supported digital television (DTV) education site, CheckHD.com. With the new design, consumers will find it even easier to find straightforward, accurate information regarding digital TV basics, programming availability and the necessary equipment for receiving digital and HDTV, helping the industry accelerate the rate at which Americans purchase digital television equipment and begin watching digital and HDTV.
The site was originally launched in October on the heels of a separate announcement by Federal Communications Commission Chairman Michael Powell regarding a major FCC consumer education campaign. Today, the CheckHD.com site has seen thousands of visits from consumers, and continues to be supported by industry leaders, including the National Association of Broadcasters and the Consumer Electronics Association. Over 400 local TV broadcasters have signed up to be CheckHD “partners.” In fact, Decisionmark has launched a turnkey DTV Awareness Campaign, which includes a link to the CheckHD site and various commercial spots that TV broadcasters are using to help educate their viewers about digital TV.
“With its new design, CheckHD is ready to support the millions of consumers who are looking to go digital. We have listened to user feedback and have improved the navigation of the site making it easier than ever for consumers to find the information they need to feel comfortable making a DTV purchase,” said Jack Perry, President and CEO of Decisionmark. “We’ve seen great support from the NAB, the CEA and the FCC to see this through as a vital solution to consumer DTV confusion. CheckHD could very well be the Holy Grail of the digital television transition,” he added.
The site is chock-full of accurate DTV information, including a comprehensive guide for DTV and HDTV channels and programming a consumer can expect to receive at his or her exact location, which only Decisionmark patented technology can provide.
Another exclusive feature of the site is the Buyer’s Guide. This convenient tool helps the consumer make the right choice at the retail store by combining the elements critical to an enjoyable HDTV purchase experience: customized channel/content availability, products of interest, off-air antenna recommendations and retail locations.
High resolution screen shots of CheckHD, the CheckHD logo and executive photos are available for download at: www.checkhd.com/press.
About Decisionmark
Decisionmark is the foremost online software and information provider to the broadcast industry, delivering the most accurate, complete, real-time information anywhere regarding signal coverage, reception, programming and viewers. For consumers, Decisionmark offers the only real-time household-level online programming guide, TitanTV.com. Decisionmark is a profitable, privately held company, based in Cedar Rapids, Iowa. Visit its web site at www.decisionmark.com.
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