CASIO AMERICA, INC BRINGS MUSIC INDUSTRY VETERAN ABOARD TO SERVE AS DIRECTOR OF MARKETING FOR EMI
Mike Martin joins Casio America, Inc.
DOVER, NJ, JULY 24, 2008 — Casio America, Inc., a leader in consumer electronics, welcomes Mike Martin as Director of Marketing for the Electronic Musical Instrument (EMI) division. Martin joins Casio from TC Electronic, where he served as National Sales Manager for MI and Recording Products.
In this new position at Casio, Martin will report to Peter Brinkman, Vice President of Casio’s Consumer Products Division, and will be responsible for executing marketing and product plans for Casio’s music products.
Martin has an extensive background in the music industry spanning over 20 years. While at TC Electronic, Martin was instrumental in launching and supporting a new line of computer audio interfaces. Prior to joining TC Electronic in 2005, Martin held management, product development, sound design and sales positions with Yamaha Corporation of America, Kurzweil Music Systems and Sonic Foundry. At Yamaha, he oversaw budgeting, marketing direction, sales programs and promotional efforts for professional synthesizers, digital pianos and computer recording products. A graduate of Capital University, Martin is also a professional musician.
“We are thrilled to welcome Mike to the Casio family,” said Peter Brinkman, Vice President of Casio’s Consumer Products Division. “We are certain that his extensive experience in keyboards will help us grow our business in the U.S. and further establish Casio as a major player in the electronic musical instrument category.”
Martin’s previous experiences demonstrate his strength in strategic planning, product development and marketing, in addition to his ability to increase business opportunities and maintain great relationships with key retail partners. As an asset to the Casio team, Casio America, Inc. is proud to welcome Mike Martin!
About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions, established in 1957. Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com or www.priviapiano.com
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