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One Billion Global Broadband Users Forecasted in 2008

Broadband Growth Outpaces Mobile

As worldwide Broadband penetration continues its frenetic pace, Strategy Analytics estimates over one billion discrete broadband users in 2008. The vast majority of this growth will come from emerging markets, according to company analysts. Notably, the current trajectory of Broadband growth outpaces mobile.

“The upcoming year will mark an important milestone in Broadband adoption,” says Ben Piper, Director of the Strategy Analytics Broadband Networks Strategies Service. “Our current models suggest that we will exceed the one billion discrete user threshold by the fourth quarter of 2008.”

The Asia-Pacific region will lead the world in terms of total users. Subscription growth in the Asia-Pacific market is anticipated to be 27 percent in 2008. In total, emerging markets will account for over 60 percent of total broadband users.

“While DSL clearly remains the dominant access technology, we are forecasting impressive growth of ‘alternative’ technologies such as Wimax,” says David Mercer, Vice-President of the Strategy Analytics Digital Consumer Practice.

Worldwide Broadband Users and Subscriptions (2007-2008)

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Q4’07 Q1’08 Q2’08 Q3’08 Q4’08
Subscriptions 336.3 350.0 363.8 377.6 391.4
Users 865.2 901.9 938.5 975.2 1011.8

Source: Strategy Analytics

About Strategy Analytics
Strategy Analytics, Inc focuses on market opportunities and disruptive forces in the areas of Automotive Electronics and Entertainment, Broadband Connected Home, Mobile & Wireless Intelligent Systems Implementation Strategies and High Frequency Market intelligence. Headquartered in Boston, MA, with offices in the UK, France, Germany, Japan, South Korea and China, Strategy Analytics works with clients through annual multi-client services, management team workshops and custom consulting engagements. For more information, please visit http://www.strategyanalytics.com

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