Connect with us

Hi, what are you looking for?

New Products

Apple Revives (PRODUCT)RED in iPhone 7

Apple iPhone 7 (PRODUCT)RED

Red iPhone 7 / 7 Plus models can be pre-ordered on Friday, March 24th at 8:01am PDT

Apple just announced a new vibrant red aluminum finish for iPhone 7 and iPhone 7 Plus to recognize a 10+ year partnership between Apple and (RED) to combat AIDS. The new red colored iPhone will be priced the same as existing models, but won’t come in a 32GB option. So the starting price is $749 for the 7 or $869 for the 7 Plus with 128GB of storage.

“Since we began working with (RED) 10 years ago, our customers have made a significant impact in fighting the spread of AIDS through the purchase of our products, from the original iPod nano (PRODUCT)RED Special Edition all the way to today’s lineup of Beats products and accessories for iPhone, iPad and Apple Watch,” said Tim Cook, Apple’s CEO. “The introduction of this special edition iPhone in a gorgeous red finish is our biggest (PRODUCT)RED offering to date in celebration of our partnership with (RED), and we can’t wait to get it into customers’ hands.”

“Apple is the world’s largest corporate donor to the Global Fund, contributing more than $130 million as part of its partnership with (RED),” said Deborah Dugan, (RED)’s CEO. “Combining the global reach of the world’s most loved smartphone with our efforts to provide access to life-saving ARV medication in sub-Saharan Africa, customers now have a remarkable opportunity to make a difference and contribute to the Global Fund through the purchase of this new beautiful (PRODUCT)RED iPhone.”

(RED)’s critical work provides access to life-saving HIV/AIDS programs in sub-Saharan Africa, which is home to more than two thirds of the world’s HIV-positive population. One hundred percent of all money raised by (RED) goes directly to Global Fund HIV/AIDS grants that provide testing, counseling, treatment and prevention programs with a specific focus on eliminating transmission of the virus from moms to their babies. Since it was founded in 2006, (RED) has generated more than $465 million for the Global Fund, with more than $130 million from Apple alone.

Despite efforts of Apple and other companies, the (PRODUCT)RED initiative has been criticized for its lack of transparency and overspending on advertising, which dates back to a New York Times article in 2008. One interesting side note is that Apple has dropped the PRODUCT(RED) logo from appearing on the iPhone 7, even though it appeared on previous RED Apple products. Although, I suspect that is because the design-centric folks at Apple don’t like anything to detract from iPhone beauty, and less to be about distancing itself from the RED brand.

PRODUCT(RED) or not — at least consumers can get one sweet looking iPhone 7 and feel a little better about buying it.

Pricing & Availability
iPhone 7 and iPhone 7 Plus (PRODUCT)RED Special Edition will be available to pre-order worldwide in 128GB ($749/$869) and 256GB ($849/$969) models on March 24, 2017 at 8:01am PDT. Both special edition smartphones will start shipping to customers by the end of March in the US and more than 40 countries and regions, including Australia, Belgium, Canada, China, France, Germany, Hong Kong, Italy, Japan, Mexico, Netherlands, New Zealand, Russia, Singapore, South Korea, Spain, Sweden, Switzerland, Taiwan, Thailand, the UK and United Arab Emirates. Brazil, Chile, Colombia, India, Turkey and other countries will follow in April.

Advertisement. Scroll to continue reading.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Advertisement

Latest Products

Cyrus Audio 80 PRE and 80 PWR

Digital Music Systems

Cyrus ditches half-width tradition with the bold new 80 Series, teased at High End Munich 2025—just don’t expect specs. In true industry fashion, it’s...

Hisense HT SATURN Promo Image Hisense HT SATURN Promo Image

New Products

Hisense gets serious about spatial audio with HT SATURN home theater speaker system tuned by Devialet for only $1,299.

Raidho Acoustics TD8 (left) and TD10 (right) - not to exact scale Raidho Acoustics TD8 (left) and TD10 (right) - not to exact scale

New Products

Raidho's TD-8 and TD-10 subwoofers deliver cutting-edge bass tech and luxury craftsmanship for those that don't want big black boxes.

MoFi Electronics Fender American Vintage Turntable Corner Tonearm Detail MoFi Electronics Fender American Vintage Turntable Corner Tonearm Detail

New Products

MoFi and Fender drop an alder-bodied stunner with Strat DNA and serious playback chops. Built in the USA for vinyl junkies with a taste...

Fyne Audio F502S Loudspeaker in walnut Fyne Audio F502S Loudspeaker in walnut

Floorstanding Speakers

Fyne Audio’s F500S Loudspeaker Series brings point-source precision, real wood cabinets, and Scottish engineering for under $3,000.

Raidho Acoustics TD3.10 Loudspeakers Front Pair Raidho Acoustics TD3.10 Loudspeakers Front Pair

Floorstanding Speakers

Raidho TD3.10: Danish engineering at its most audacious, packing industry-leading 10" diamond-coated woofers and featherweight planar ribbon tweeters into a €120K+ package. For those...

Gift Ideas?

Mother's Day Gift Guide 2025 for Audio Video TV Lifestyle Projectors and Gadgets

Gift Guides

Upgrade Mom's home audio and video experiences this Mother's Day with 10 gift ideas she'll absolutely love -- and you might too.

You May Also Like

Car Audio

Aston Martin gets the CarPlay Ultra treatment and a Bowers & Wilkins upgrade for select models. No ejector seat, but the soundtrack is worthy...

Gift Guides

Upgrade Mom's home audio and video experiences this Mother's Day with 10 gift ideas she'll absolutely love -- and you might too.

News

Apple is adding Lossless Audio and Ultra-Low Latency to the AirPods Max Headphones, but only when wired.

News

Tired of all of those music streaming apps on your smartphone? Apple Music Classical is now available via your desktop browser.

Gift Guides

Unwind in the ultimate man cave and escape into home entertainment bliss with incredible gift ideas for hi-fi audio or home theater.

Android Apps

Android phone users can now download the Apple TV app to subscribe to Apple TV+ and MLS Season Pass.

Earbuds & In-Ear Headphones

Incorporating the Apple H2 chip, Bluetooth, spatial audio, wireless charging and more, the Beats Powerbeats Pro 2 wireless earbuds offer a lot for just...

Articles

If you're looking for a better sounding alternative to Apple AirPods, these are the best true wireless earbuds of 2021 so far.

Advertisement

ecoustics is a hi-fi and music magazine offering product reviews, podcasts, news and advice for aspiring audiophiles, home theater enthusiasts and headphone hipsters. Read more

Copyright © 1999-2024 ecoustics | Disclaimer: We may earn a commission when you buy through links on our site.



SVS Bluesound PSB Speakers NAD Cambridge Audio Q Acoustics Denon Marantz Focal Naim Audio RSL Speakers