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Amazon Introduces Echo Pop and Buds; Updates Echo Show 5

Amazon has introduced four new Echo devices including an all-new Echo Pop and Echo Buds, plus faster Echo Show 5 models.

Amazon Echo Devices 2023

Amazon today introduced a new lineup of Echo products—the all-new Echo Pop, Echo Show 5 and Echo Show 5 Kids, and all-new Echo Buds—offering customers even more choice in how they access Alexa. In addition, Echo Auto is now available to customers in Australia, Canada, France, Germany, Italy, Japan, Spain, and the United Kingdom.

Echo Pop ($39.99)

Amazon Echo Pop 2023

Echo Pop is a new addition to the Echo family with a semi-sphere form factor, and new Lavender Bloom and Midnight Teal color options for just $39.99. It features a custom-designed front-facing directional speaker to deliver full sound that’s great for bedrooms, dorm rooms, apartments, or any small space in the home. Simply ask Alexa to read audiobooks, track the record of a favorite sports team, control smart lights and plugs, or reorder household essentials. Echo Pop is powered by the Amazon AZ2 Neural Edge processor and comes with eero Built-in, which enables the device to add up to 1,000 square feet of coverage to an existing eero wifi network, packing even more value into its compact size.

$39.99 at Amazon

Echo Show 5 ($89.99)

Amazon Echo Show 5 (3rd generation, 2023 model)
Amazon Echo Show 5 (3rd generation, 2023 model)

Echo Show 5 (3rd generation) combines the utility of Alexa, with the convenience of a compact screen so customers can watch news clips, check their Ring doorbell camera, view shopping lists, or easily make video calls to friends and family. The new Echo Show 5 is 20 percent faster than the previous generation, and features an entirely new speaker system, doubling the bass and delivering even clearer sound when listening to music, audible, video content, or a podcast. It comes with a completely reengineered microphone array and the AZ2 Neural Edge processor. Echo Show 5 and Echo Pop both support Matter, making it easy to connect and control compatible smart home products across various brands.

$89.99 at Amazon

Echo Show 5 Kids ($99.99)

Amazon Echo Show 5 Kids (3rd generation, 2023 model)
Amazon Echo Show 5 Kids (3rd generation, 2023 model)

Echo Show 5 Kids is designed from the ground up for kids, with kid-friendly responses, jokes, homework help, explicit lyric filtering, and more—in a new colorful space-themed design. Parents and guardians have access to a free suite of parental controls through the Parent Dashboard, where they can adjust age settings, review activity, and set bedtime limits.

Echo Show 5 Kids comes with a two-year worry-free guarantee and includes one year of Amazon Kids+, the only kid-focused subscription with thousands of ad-free and age-appropriate audiobooks, videos, games, and Alexa skills. Kids can also co-create a visual story using Create with Alexa, featuring two brand new themes: Dinosaurs and Jazzy Jungle. Echo Show 5 Kids is available in the United States, United Kingdom, and Germany.

$99.99 at Amazon

Echo Buds ($49.99)

Amazon Echo Buds (2023 model)
Echo Buds (2023 model)

The all-new Echo Buds bring personal AI on the go, featuring a semi-in-ear design that is built to deliver rich audio, long-lasting battery life, premium features, and hands-free access to Alexa for just $49.99. Simply ask Alexa to cue music, make a call, or set a reminder while on the go. Each earbud features a 12mm dynamic driver that delivers rich sound and balanced bass, as well as two microphones and a voice detection accelerometer to distinguish between the person speaking on a call versus others around.

Echo Buds include features like customizable tap controls, VIP Filter, and multipoint pairing, so the earbuds can pair and switch audio between two devices simultaneously. Echo Buds are built with a long-lasting battery, capable of up to five hours of music playback and access to Alexa on a single charge. With the case fully powered, Echo Buds can get up to 20 total hours of listening.

$49.99 at Amazon

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Echo Auto ($54.99)

Amazon Echo Auto (2022 model)

Echo Auto was introduced in 2022, but is now available to customers in Australia, Canada, France, Germany, Italy, Japan, Spain, and the United Kingdom. This generation of Echo Auto comes in a slim design, includes an adhesive mount for more placement flexibility in the car and is built with five microphones, so customers can easily ask Alexa to play music, make calls, and add items to calendars or to-do lists.

$54.99 at Amazon

Built with Privacy in Mind

Echo devices are designed with customer privacy in mind and include multiple layers of privacy controls. Echo devices include a microphone on/off button and the ability to view and delete voice recordings. With Amazon Kids, parents can view their child’s activity and manage parental controls in the Parent Dashboard.

Amazon Echo Pop Mute Button on Top

To learn more about the features that provide transparency and control with Alexa, visit the Alexa Privacy Hub at

Pricing and Availability

  • Echo Pop is available in Charcoal, Glacier White, Lavender Bloom, and Midnight Teal for $39.99.
  • Echo Show 5 is available in Charcoal, Glacier White, and Cloud Blue for $89.99.
  • Echo Show 5 Kids is available in Galaxy for $99.99.
  • Echo Buds are available in Black for $49.99.
  • Echo Auto is available now for $54.99.

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