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Action! Model Three 1080 Now Available

ACTION! MODEL THREE 1080 NOW AVAILABLE WITH BRILLIANT COLOR — “IT’S SIMPLY BRILLIANT!” SAYS PROJECTIONDESIGN CEO

Ridgefield, NJ (December 27, 2006) — projectiondesign, the leading manufacturer of advanced professional and consumer projectors for business, eCinema and home cinema, has incorporated Brilliant Color, the world’s most technologically advanced color system into its Action! model three 1080. Jorn Eriksen, projectiondesign CEO, “Brilliant Color lets us design projectors with greatly enhanced color rendition, both in saturation and gamut, but with the same lamps and lenses as earlier models. In terms of saturation, color enhancement and image quality, it’s just plain brilliant.”

How Does Brilliant Color Work?
Every lamp-based projection system (including the Texas Instruments DLP system) splits light into primary colors (red, green and blue) before processing the image, and combines the correct combination of the three colors to create the final projection on the wall. Usually in this process, energy is lost because of the optical filtering. Brilliant Color solves this problem. The technology maximizes the energy by using additional color filters. In addition to normal R, G and B filters, Brilliant Color can add Cyan, Magenta, and Yellow filters. Adding these filters dramatically improves the display of hard-to-reproduce cyans, magentas and yellows, colors that exist in nature.

Gary Plavin, projectiondesign North America president, points out: “Using the Texas Instruments Brilliant Color technology boosts the influence of secondary color and improves color saturation. One reviewer has already called it ‘picture-perfect’ with all kinds of source images.”

Along with the Brilliant Color technology, the Action! model three 1080 incorporates the patented projectiondesign DuArch illumination architecture featuring dual lamps, dual 7-segment color wheels and light formatters. It delivers full-resolution, lifelike images with an enhanced level of cinematic realism and depth over any DLP projector available. It is the first true HD single chip DLP front projector, using the 0.95″ 1080p DC3 DMD technology from Texas Instruments to show true, native, uncompressed, 1920 x 1080p resolution HDTV like no other projector.

The Action! model three 1080 provides infinite adjustable output brightness, each lamp’s power is individually adjustable giving exceptional control of on-screen brightness from 500 to 2500 ANSI Lumens, enough for even the largest screens. Unlike, any other projector in the market, the Action! Model three 1080’s options provide the ultimate set of tools for adjusting the image to specific applications. The unique optical design incorporated in this projector with its extreme level of horizontal and vertical lens shifting and a wide range of bayonet mount lenses provides the ultimate installation flexibility in its class.

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CONTACTS: Gary Plavin, Projectiondesign
888/588-1024
gary.plavin@projectiondesign.com

Roberta Lewis & Assoc. Public Relations
713/665-8758 / rlewis@robertalewis.com

Corporate Information
Headquartered in Fredrikstad, Norway, projectiondesign is a worldwide leader in advanced, high-performance DLP-based projection solutions for challenging applications in professional, business, home cinema and eCinema markets. Its award-winning, innovative technology is distinguished by numerous industry milestones including the introduction of the world’s first single-chip SXGA DLP projector in 2002, the world’s first single-chip SXGA+DLP in 2004 and the world’s brightest single-chip SXGA+DLP in 2004.

Additional information can be obtained by contacting Gary Plavin at projectiondesign, 1121 Edgewater Ave., Unit #4, Ridgefield, NJ 07657 (Tel: 201-943-1616) or by visiting www.projectiondesign.com.

# # #

DLP, DC3, DMD and Brilliant Color are trademarks of Texas Instruments Incorporated. All other names, companies and products referenced are shown for identification purposes only, and may be trademarks of their owners. All other trademarks are those of their represented companies.

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