Connect with us

Hi, what are you looking for?

Cell Phones

12% Willing to Pay Extra to Watch TV on Cell Phones

VCAST Offers Best Sound, Image Quality; While MobiTV Preferred for Realtime Viewing;

BOSTON – Strategy Analytics, the global research and consulting company, today released its latest mobile application benchmark report, “Live TV, Channel Branding Drives User Preference for MobiTV over VCAST,” which concludes that MobiTV on Sprint TV Live is the highest rated Mobile TV service in the USA, with a five point performance gap over Verizon Wireless’ VCAST. These results come from hands-on consumer testing by the Strategy Analytics Advanced Wireless User Panel.

While VCAST was rated 22 percent higher than MobiTV for Audiovisual Quality, when asked to indicate overall preference, the majority of consumers were found to be willing to sacrifice video quality for access to real-time streaming of “live” TV. Also, users perceived that MobiTV service offers more preferred content from trusted TV channel brands than VCAST.

“While most consumers found the streaming quality and frame rates so poor that they would only consider watching Mobile TV services for short periods at a time, they valued Mobile TV services for access to fast-breaking news and up-to-date information while on the move,” noted Kevin Nolan, Director of the Advanced Wireless Laboratory at Strategy Analytics. “For this reason,” Nolan continued, “users found Sprint’s live MobiTV offering more appealing than the pre-recorded ‘made for mobile’ clips offered by VCAST.”

David Kerr, Vice President of Strategy Analytics Global Wireless research, added, “1 in 8 US cellphone users would pay $10 per month for unlimited TV access via mobile phone. However, potential users are acutely aware of the limitations of the current generation cellular TV offerings in terms of access/download speed, audiovisual quality, and impact on battery life. Until operators address these limitations, they will be unable to fully monetize the potential of TV services via the cellular network.”

About Strategy Analytics
Strategy Analytics, Inc. – a global research and consulting firm – provides timely insights and strategic business solutions to companies operating at the convergence of information, communications and entertainment technologies. For more information, see http://www.strategyanalytics.com

Advertisement. Scroll to continue reading.
Click to comment

You must be logged in to post a comment Login

Leave a Reply

Advertisement

New Products

LED TV

2020 Sony 4K LED TVs are designed for cost-conscious shoppers who want the best value for maximum screen size up to 85-inches.

Apple

At $399 unlocked, Apple iPhone SE is the lowest priced iPhone. The 4.7-inch smartphone gets the latest processor, keeps the iconic home button but...

Gaming Notebooks

Full gaming power in a thin and light laptop. The 2020 Blade Stealth 13 is the first Ultrabook to feature a 120Hz display and...

LED TV

LG NanoCell 4K and 8K TVs use a layer of one-nanometer sized particles that filter out impurities resulting in natural, lifelike color, which remain...

Gaming Notebooks

The all-new Razer Blade 15 features a 300 Hz display, NVIDIA GeForce RTX SUPER GPUs, and a 10th Gen 8-core Intel processor

FitBit

Personalized health, fitness and sleep tracking with built-in GPS for pace and distance, 24/7 heart rate monitoring with a more comfortable wristband and up...

You May Also Like

Articles

Swirl today released an in-store mobile marketing study finding that 77 percent of consumers would be willing to share their smartphone location data as...

Cell Phones

Verizon Wireless is now offering the Samsung Brightside (SCH-U380) slider cell phone which features a 3.1-inch touchscreen display and full QWERTY slide-out keyboard. Users...

Cell Phones

Nokia announced the touch screen enabled Asha 202 candy bar style cell phone, a dual-SIM version of the Asha 203. The Asha 202 allows...

Cell Phones

Nokia announced the Asha 203 cell phone with a touch interface and standard physical dial keypad. The candy bar style, single-SIM phone includes a...

Advertisement

ecoustics is the unbiased resource for the latest technology news, coolest gadgets, and best consumer electronics. Plus get product reviews, roundups and deals from all over the web on everything electronic. Read more



Copyright © 1999-2020 ecoustics | Disclaimer: ecoustics may earn a commission when you buy through links on our site.