Connect with us

Hi, what are you looking for?

News

Tablet Purchases Up 6% Year Over Year

Consumer Outlook on Tablets 2014

A new Consumer Electronics Association (CEA) report states more than four in ten (44 percent) online U.S. consumers owned tablets as of December 2013, an increase of six percentage points from a year ago. Looking ahead, nearly three in four (70 percent) online consumers expect to purchase tablets sometime in the future, holding steady with purchase intent figures reported by CEA last quarter.

Among tablet owners, screen size plays an important role in portability and viewing content, and ownership seems to be shifting somewhat to smaller screens. Among current owners, small screens of seven to eight inches have increased from 25 percent ownership in June 2013 to 32 percent in December 2013. Conversely, ownership of medium screens 8.9 to 10.1 inches have decreased from 73 percent in June 2013 to 68 percent in December 2013.

Regarding tablet owners’ usage behavior, these consumers use a wide variety of apps with their devices, and games remain the most popular type of app. Two-thirds (66 percent) of tablet owners use gaming apps, followed by weather apps (58 percent) and social networking apps (51 percent). Among the third of tablet owners (35 percent) who have purchased apps within the past month, over half (58 percent) spent more than $5. The average monthly expenditure among tablet owners purchasing at least one app is $8.89, resulting in a projected total of $256 million spent on apps per month by tablet owners.

“Tablets had a strong 2013 holiday season, particularly on Black Friday, but are showing the beginning signs of market saturation,” said Kevin Tillmann, senior research analyst, CEA. “Striking the right chord with consumers’ tablet expectations following the holiday season will be imperative to improving sales, despite slowing penetration during the past year. Consumers are looking for competitive pricing and simplicity, now that several manufacturers are in the mix.”

Although revenue growth has slowed, unit sales for tablets will continue to see steady increases this year, according to CEA’s U.S. Consumer Electronics Sales and Forecast (January 2014), once again contributing significantly to the total consumer electronics (CE) industry’s bottom line. Unit sales of tablets are projected to reach 89.3 million in 2014, up from 77.4 million in 2013, while revenues for tablets will reach $27.3 billion this year, up by three percent over last year.

The Consumer Outlook on Tablets report is released bi-annually in January and July of 2014 by CEA Market Research. The complete study is available free to CEA members or non-members can purchase it for $399 at http://store.ce.org/Store/ProductDetails.aspx?productId=752052

Advertisement. Scroll to continue reading.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Advertisement

New Products

Cyrus Audio 80 PRE and 80 PWR

Digital Music Systems

Cyrus ditches half-width tradition with the bold new 80 Series, teased at High End Munich 2025—just don’t expect specs. In true industry fashion, it’s...

Hisense HT SATURN Promo Image Hisense HT SATURN Promo Image

New Products

Hisense gets serious about spatial audio with HT SATURN home theater speaker system tuned by Devialet for only $1,299.

Raidho Acoustics TD8 (left) and TD10 (right) - not to exact scale Raidho Acoustics TD8 (left) and TD10 (right) - not to exact scale

New Products

Raidho's TD-8 and TD-10 subwoofers deliver cutting-edge bass tech and luxury craftsmanship for those that don't want big black boxes.

MoFi Electronics Fender American Vintage Turntable Corner Tonearm Detail MoFi Electronics Fender American Vintage Turntable Corner Tonearm Detail

New Products

MoFi and Fender drop an alder-bodied stunner with Strat DNA and serious playback chops. Built in the USA for vinyl junkies with a taste...

Fyne Audio F502S Loudspeaker in walnut Fyne Audio F502S Loudspeaker in walnut

Floorstanding Speakers

Fyne Audio’s F500S Loudspeaker Series brings point-source precision, real wood cabinets, and Scottish engineering for under $3,000.

Raidho Acoustics TD3.10 Loudspeakers Front Pair Raidho Acoustics TD3.10 Loudspeakers Front Pair

Floorstanding Speakers

Raidho TD3.10: Danish engineering at its most audacious, packing industry-leading 10" diamond-coated woofers and featherweight planar ribbon tweeters into a €120K+ package. For those...

You May Also Like

Advertisement

ecoustics is a hi-fi and music magazine offering product reviews, podcasts, news and advice for aspiring audiophiles, home theater enthusiasts and headphone hipsters. Read more

Copyright © 1999-2024 ecoustics | Disclaimer: We may earn a commission when you buy through links on our site.



SVS Bluesound PSB Speakers NAD Cambridge Audio Q Acoustics Denon Marantz Focal Naim Audio RSL Speakers