When we visited Focal Powered By Naim Houston in 2021, it became clear that the French/British powerhouse was embarking on a rather ambitious plan that would extend to all corners of the globe. Dedicated showrooms within existing dealers or boutique locations in select markets to give consumers easy access to Focal’s award-winning headphones like the Bathys, Naim’s Uniti Network Amplifier Series, and Focal’s rather extensive range of loudspeakers.
Three trends have driven this expansion into N. American markets like Miami, Houston, and Austin — headphones, CI loudspeakers, and streaming.
Naim and Focal clearly understand that customers want to “experience” their products in a very different type of setting and these dedicated stores will be their first opportunity of many to do so.
The pandemic could not have come at a worse time in regard to the scheduled list of openings but it did drive enormous demand for headphones, network players, and CI loudspeakers; consumers were stuck at home with nothing to do but watch movies and listen to music.
After Houston, Austin and Miami, the VerVent Audio Group, which unites Focal and Naim, has announced the opening of two new brand spaces in the United States: Dallas (Texas), within DeVance Electronic Lifestyle and Scottsdale (Arizona), within the Acoustic Designs Group.
Focused on experience and sharing, these new design shop-in-shops join the global network of Focal Powered by Naim stores, which now has more than 25 spaces for music lovers and audiophiles.
Focal Powered by Naim Dallas
In Carrollton, on the outskirts of Dallas, Focal Powered by Naim is housed in the heart of the DeVance Electronic Lifestyle flagship store. It has two demonstration rooms dedicated to Focal and Naim, a “headphone bar” for the discovery of open and closed Focal hi-fi headphones among the best in the world and a space dedicated to the luxury automobile.
At the heart of the latter, Focal’s iconic Grande Utopia hi-fi speakers, combined with Naim’s Statement amplification, are presented in an exceptional blue finish. This was carried out as part of the prestigious partnership between Focal, Naim and Delage Automobiles around the D12 hypercar, highlighting the mythical metallic blue of the car.
Focal Powered by Naim Dallas
2323 Tarpley Road, Suite 112
Carrollton, TX 75006
(469) 564-5228
Website: devance.tv
Opened October 15, 2022
Focal Powered by Naim Scottsdale
Near Phoenix, in the heart of the Scottsdale business district, Focal Powered by Naim takes place in the Acoustic Designs Group showroom, a leader in integrated and personalized systems, including smart home automation, high-fidelity audio, Home Cinema and outdoor. A demonstration room dedicated to high-end Focal and Naim installations allows you to enjoy a pure listening experience and project yourself at home.
The space features must-have products, from iconic Utopia hi-fi speakers to integrated wall and ceiling solutions and state-of-the-art electronics. Remarkable finishes are also to be discovered, such as the Sopra N°2 speaker in a Chameleon finish or Kanta N°3 in a lacquered Orange and Black High Gloss finish.
Focal Powered by Naim Scottsdale
16074 North 78th, Suite B-104
Scottsdale, AZ 5260
(888) 296-0950
Website: adgroupaz.com
Opening November 2022
Support & Services
Matt DeVance, an expert with twenty-five years in audio-video products and automotive enthusiast heads up the Dallas space with Don Loving at the helm of the Scottsdale space who is a specialist in hi-fi and home cinema installations. Partners of Focal and Naim, the teams of each space offer personalized demonstrations by appointment. Experience with the products are the spotlight, complemented by support and tailor-made services for each customer.
FOCAL POWERED BY NAIM NETWORK
The VerVent Audio group, which unites Focal and Naim, is continuing to roll out its Focal Powered by Naim store network, including spaces in Europe, Asia, Oceania and North America. To view all locations please visit focal.com/en/focal-powered-by-naim.
