Connect with us

Hi, what are you looking for?

Loudspeakers

Focal Naim North America Celebrates Its 5th Anniversary and The Best is Yet to Come

Although Focal and Naim Audio merged into Vervent Audio Group in 2011, their North American distribution subsidiary which started in 2019 is reporting record breaking growth.

Focal Naim North America Logos with Focal Aria Evo X Loudspeakers

During the COVID pandemic, Wendy Knowles, Focal Naim North America’s Director of PR, reached out to me to see if I would willing to travel to visit the new Focal Powered by Naim Houston experience that was opening.

Only a few of us made the journey and took advantage of Houston’s exceptional Vietnamese and Mexican food, wide range of historical sites, and some fantastic record shopping. It was also an opportunity for me to visit Rice University where my nephew is an engineering student.

What became clear spending time with the Focal Naim North America team was that they really had a strategy for the next decade; something that feels rather rare in the high-end audio business with few exceptions.

Between all of the loudspeakers and headphones that Focal offers, Naim Audio’s extensive lineup of electronics, and a growing range of brands like AVID, Thorens, and Musical Fidelity that are part of their distribution business — this is a company that actually understands what its core strengths are — and what it needs to do to actually sell it.

Focal Naim North America is celebrating its 5th anniversary in 2024 and against some rather strong headwinds, it has doubled its business and increased dealer partners by 30% thanks in part to the custom Integration market with professional integrators.

Since 2019, Focal Naim North America has experienced growth and success with overwhelming support for all its product launches, enabling the company to invest in new IT systems and a B2B portal, live from January 3, 2024.

2024 Focal Aria Evo X Floorstanding Loudspeakers
2024 Focal Aria Evo X Floorstanding Loudspeakers

One of the recent successes of Focal Naim North America is the launch of the new Focal Aria Evo X speaker line January 9, 2024, replacing the original, iconic Aria series. The new product has already surpassed 1,000 units sold in less than 45 days, setting a record in the history of Focal.

“As we celebrate our fifth anniversary in North America, we are grateful for the trust and support of our partners and customers,” said Romain Vet, Vice President Sales and Marketing at Focal Naim North America. “We remain committed to delivering exceptional audio experiences and are excited about the future as we focus on enhancing our brand image, particularly with our Utopia flagship line.”

“I am delighted to celebrate the remarkable success of Focal Naim in North America – a testament to our innovative brand strategy,” said Cédrick Boutonet, President VerVent Audio Holding. “Our Focal Powered by Naim stores have been instrumental in this journey, providing an unparalleled audio experience. This achievement, coupled with pioneering launches of high-end products, underscores our unwavering commitment to delivering excellence and redefining the audio landscape worldwide.”

Looking ahead, Focal Naim North America is dedicated to maintaining its position as a leader in high-fidelity audio solutions in America and Canada with a focus on product innovation, dealer and retail partners and customer satisfaction.

For more information about Focal Naim America and its products, visit: focalnaimamerica.com

Advertisement. Scroll to continue reading.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Advertisement

New Products

iFi Go Blu Air Dongle DAC clipped to blue jeans

Dongle DACs

iFi GO blu Air is a compact $129 Bluetooth DAC with LDAC, aptX, balanced outputs, XBass, XSpace, and 10-hour battery life for IEMs and...

Sonus faber Amati Supreme Floorstanding Loudspeaker Pair Front and Side View Sonus faber Amati Supreme Floorstanding Loudspeaker Pair Front and Side View

Floorstanding Speakers

Sonus faber Amati Supreme: 4.5-way, cork-damped mids, silk dome tweeters, matte aluminum cabinets—Italian design with espresso-shot flair, not your grandfather’s hi-fi.

Bluesound Pulse Cinema Soundbar Lifestyle Bluesound Pulse Cinema Soundbar Lifestyle

New Products

Bluesound launches PULSE CINEMA and PULSE CINEMA MINI soundbars with Dolby Atmos, BluOS multi-room streaming, and support for existing Bluesound speakers as wireless rears.

Trinnov AltitudeCI Closeup Angle Trinnov AltitudeCI Closeup Angle

A/V Receivers & Preamp/Processors

The Trinnov AltitudeCI is a scalable, networked AV processor delivering immersive audio from high-end media rooms to DCI-grade cinemas.

Bookshelf Speakers

DALI KUPID delivers compact, high-performance Hi-Fi sound with custom drivers, dual-flare bass, and broad amp compatibility under $750.

BenQ W4100i 4K Projector Ceiling Mounted BenQ W4100i 4K Projector Ceiling Mounted

New Products

Experience cinematic 4K HDR at home with the $2,999 BenQ W4100i 4LED projector featuring AI Cinema Mode, deep blacks, 3D support, and smart streaming.

You May Also Like

Floorstanding Speakers

Ultra luxury hi-fi loudspeakers, audiophile components, and a movie player you have to hear (and see) to believe.

Digital Music Systems

WiiM takes the popular form factor of its Ultra streamer and adds a 100 watt per channel power amp. Just add speakers.

New Products

At $5,999, the BenQ W5800 4K Laser DLP Projector uses proprietary HDR-PRO technology for enhanced details on screens up to 200-inches.

Bookshelf Speakers

Estelon unveils the AURELLE stand-mount and Centre speaker, and AURUS subwoofer at High End Munich 2025, celebrating its 15th anniversary. Prices start at €7,500...

HDTV 4K & 8K TV

Samsung just unveiled pricing and availability details for its full line of Neo QLED TVs in both 4K and 8K resolution. Potential buyers may...

HDTV 4K & 8K TV

Last month at the annual TV Shootout, hosted by Value Electronics, the top OLED TVs squared off against each other in a darkened room...

HDTV 4K & 8K TV

Unveiled at CES, the groundbreaking Hisense 116UX is the first production TV to feature RGB MiniLED backlighting. Here's how it looks.

News

At Audio Advice Live 2025, hear Focal's $150K+ home theater, $69K wireless speakers and its full line of headphones. Prepare to drool.

Advertisement

ecoustics is a hi-fi and music magazine offering product reviews, podcasts, news and advice for aspiring audiophiles, home theater enthusiasts and headphone hipsters. Read more

Copyright © 1999-2024 ecoustics | Disclaimer: We may earn a commission when you buy through links on our site.



SVS Bluesound PSB Speakers NAD Cambridge Audio Q Acoustics Denon Marantz Focal Naim Audio RSL Speakers