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New 4K Ultra HD TV Logo Unveiled

The Consumer Electronics Association (CEA) today announced new logos to designate 4K Ultra High-Definition TVs, monitors and projectors for the home that meet CEA’s voluntary core characteristics (see below) for 4K Ultra HD display products announced earlier this year. The logos are specifically designed to assist consumers in identifying these products in the marketplace. 4K Ultra HD basically describes display products with more than eight million pixels — four times the resolution of Full HD (1080p).

The logos will be made available for voluntary use by manufacturers for product packaging, marketing materials and promotional activities. Two logos will be made available for use – 4K Ultra HD and 4K Ultra HD Connected – mirroring CEA’s voluntary characteristics, which were designed to address various attributes of picture quality and help move toward interoperability, while providing clarity for consumers and retailers alike.

“The new logos mark another important milestone as the inevitable evolution to 4K Ultra HD continues,” said CEA President and CEO Gary Shapiro. “These logos and consistent nomenclature will help consumers navigate the 4K Ultra HD marketplace and assist them in having a great experience at retail and at home.”

CEA is currently developing a licensing agreement for manufacturers who use the new logos.

4K Ultra HD Characteristics

  • Display Resolution – Has at least eight million active pixels, with at least 3840 horizontally and at least 2160 vertically.
  • Aspect Ratio – Has a width to height ratio of the display’s native resolution of 16:9 or wider.
  • Upconversion – Is capable of upscaling HD video and displaying it at Ultra High-Definition resolution.
  • Digital Input – Has one or more HDMI inputs supporting at least 3840×2160 native content resolution at 24p, 30p and 60p frames per second. At least one of the 3840×2160 HDMI inputs shall support HDCP revision 2.2 or equivalent content protection.
  • Colorimetry – Processes 2160p video inputs encoded according to ITU-R BT.709 color space and may support wider colorimetry standards.
  • Bit Depth – Has a minimum color bit depth of eight bits.

4K Ultra HD “Connected” Characteristics

  • Ultra High-Definition Capability – Meets all of the requirements of the CEA Ultra High-Definition Display Characteristics V2 (listed above).
  • Video Codec – Decodes IP-delivered video of 3840×2160 resolution that has been compressed using HEVC and may decode video from other standard encoders.
  • Audio Codec – Receives and reproduces, and/or outputs multichannel audio.
  • IP and Networking – Receives IP-delivered Ultra HD video through a Wi-Fi, Ethernet or other appropriate connection.
  • Application Services – Supports IP-delivered Ultra HD video through services or applications on the platform of the manufacturer’s choosing.
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