Set OFF, Press and hold MENU, VOL DOWN, CHANNEL DOWN for 8 seconds gets you into the service menu. If you by mistake,(which I did) press VOL UP AND CHANNEL UP it launches the "Initial Set-UP" mode every time you turn the set on, not just when it's been un-plugged. DOES ANYBODY KNOW HOW TO TURN THIS OFF. I'm tired of being asked what language I speak every time I turn the set on.