Fixed User Experience Superior to Mobile Internet, Says Strategy Analytics
The newly launched Strategy Analytics Wireless Media Lab service has released, “Yahoo! Offers Best Mobile Web Experience as Interest in Web 2.0 Outstrips Media Industry Content,” which concludes that Yahoo! has the leading mobile web experience, based on evaluation of leading mobile web offerings by a Strategy Analytics Wireless User Panel.
Yahoo! beat Google, Napster, YouTube and MySpace, after participants carried out a set number of tasks specific to each provider on both a laptop PC and a wireless device.
“Yahoo! Mobile achieved the highest rating, primarily due to the fact that it represented the best replication of the full website on the Third (mobile) screen,” according to Paul Brown, User Experience Analyst at Strategy Analytics. “However, mobile implementation of these brands is tangibly inferior to the fixed user experience across a range of metrics.”
David Kerr, VP of the Global Wireless Practice, added, “Many users, especially among digital enthusiasts, show a preference for web search, web mail and web 2.0, user generated content and social networking content over branded content. However ease of access and discoverability of content on mobile handsets continue to be a huge pain point which is directly limiting content consumption.”
Benchmarking Key Brands: Fixed and Mobile Experience
About Strategy Analytics
Strategy Analytics, Inc. – a global research and consulting firm – provides timely insights and strategic business solutions to companies operating at the convergence of information, communications and entertainment technologies. With worldwide headquarters in Boston, MA, and principal offices in England, France and Germany, Strategy Analytics focuses on market opportunities and challenges in the areas of Automotive Electronics & Multimedia, Digital Consumer, Wireless Strategies and Enabling Technologies. For more information, see http://www.strategyanalytics.com.
