World-class leading specialty screen manufacturer welcomes Jim McGall and Lise Hannibal to its executive staff.
Caster Communications has been signed for worldwide PR.
Nantes, France — November 7, 2007 — Screen Research, a world-class provider of innovative projector screen solutions for the custom home theater and professional markets, recently welcomed Jim McGall and Lise Hannibal to its executive team. With over 35 years of combined industry experience, the duo will manage Screen Research USA, the company’s new Northern California-based subsidiary and will be tasked with expanding Screen Research’s leadership position in the global market: McGall as Screen Research’s Vice President of Global Sales and Hannibal as Executive Director of Global Marketing.
“Screen Research is proud to welcome Jim and Lise to our executive team. Each brings a wealth of sales and marketing experience, as well as industry respect, to Screen Research,” said Yves Trelohan, Founder and CEO of Screen Research. “We are thrilled to welcome these industry veterans and look forward to growing Screen Research’s presence within North America, while helping us strengthen our worldwide market position.”
Tasked with growing Screen Research’s global presence in the custom install and commercial markets, McGall heads Screen Research’s worldwide sales effort, identifying new markets and further developing the company’s global distribution. With over 25 years of experience in the consumer electronics industry, he most recently served as the Vice President of Sales and Marketing for Runco International, where he led the Vidikron division of home cinema projectors and flat panel displays to its successes during the recent years.
Hannibal is charged with all global branding, channel partner development, PR, advertising and promotional activities. She joins Screen Research from DTS Inc., the world’s leading surround sound innovator, where she held various executive positions over her 10-year tenure. Most notably, Hannibal spent four years as Director of Marketing for DTS Europe (England), where she was responsible for building and launching its marketing department in support of DTS Cinema, Consumer, Pro-Audio and Broadcast business units, as well as initiating major brand initiatives and channel partner programs.
In addition, Screen Research has selected Caster Communications, Inc. as the company’s public relations agency of record to manage its media planning and PR program. Located in Wakefield, R.I., Caster is a boutique PR firm that specializes in public relations and marketing communications for manufacturers in the consumer electronics channel. Since 1998, Caster has developed and implemented innovative public relations strategies for some of the industry’s premier manufacturers. Its current client roster includes Anthem, Aperion Audio, Life|ware, H-P Products (Dirt Devil and VACUFLO), Microsoft eHome, MusicGiants, NuVo Technologies, Paradigm, Planar Systems (HTBU), Richard Gray’s Power Company, Runco and Vidikron.
For more information on Screen Research, please visit www.screenresearch.com.
Founded in 2001, Screen Research has rapidly become is a leading provider of state-of-the-art projector screen solutions for custom home theater and commercial applications. Headquartered in Nantes, France, Screen Research’s extensive line of premier-quality products are distributed in more than 25 countries worldwide. Setting new standards for the industry, its award-winning ClearPix2 acoustically transparent screens deliver unparalleled audio and video performance, and are THX and ISF certified.
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