Connect with us

Hi, what are you looking for?

New Products

Nokia Predicts 25% of Entertainment by 2012 Will Be Created and Consumed Within Peer Communities

Nokia identifies Circular Entertainment as a coming trend as consumers get collaborative

Up to a quarter of the entertainment consumed by people in five years time will have been created, edited and shared within their peer circle rather than coming out of traditional media groups. This phenomenon, dubbed ‘Circular Entertainment’, has been identified by Nokia as a result of a global study into the future of entertainment.

The study, entitled ‘A Glimpse of the Next Episode’, carried out by The Future Laboratory, interviewed trend-setting consumers from 17 countries about their digital behaviors and lifestyles signposting emerging entertainment trends. Combining views from industry leading figures with Nokia’s own research from its 900 million consumers around the world, Nokia has constructed a global picture of what it believes entertainment will look like over the next five years.

“From our research we predict that up to a quarter of the entertainment being consumed in five years will be what we call ‘Circular’. The trends we are seeing show us that people will have a genuine desire not only to create and share their own content, but also to remix it, mash it up and pass it on within their peer groups – a form of collaborative social media,” said Mark Selby, Vice President, Multimedia, Nokia.

Selby continues, “We think it will work something like this; someone shares video footage they shot on their mobile device from a night out with a friend, that friend takes that footage and adds an MP3 file – the soundtrack of the evening – then passes it to another friend. That friend edits the footage by adding some photographs and passes it on to another friend and so on. The content keeps circulating between friends, who may or may not be geographically close, and becomes part of the group’s entertainment.”

Tom Savigar, Trends Director at The Future Laboratory added, “Consumers are increasingly demanding their entertainment be truly immersive, engaging and collaborative. Whereas once the act of watching, reading and hearing entertainment was passive, consumers now and in the future will be active and unrestrained by the ubiquitous nature of circular entertainment. Key to this evolution is consumers’ basic human desire to compare and contrast, create and communicate. We believe the next episode promises to deliver the democracy politics can only dream of.”

Of the 9,000 consumers we surveyed:

  • 23% buy movies in digital format
  • 35% buy music on MP3 files
  • 25% buy music on mobile devices
  • 39% watch TV on the internet
  • 23% watch TV on mobile devices
  • 46% regularly use IM, 37% on a mobile device
  • 29% regularly blog
  • 28% regularly access social networking sites
  • 22% connect using technologies such as Skype
  • 17% take part in Multiplayer Online Role Playing Games
  • 17% upload to the internet from a mobile device

As part of the research we have identified four key driving trends; Immersive Living; Geek Culture; G Tech and Localism. These trends are currently sitting on the edge, but as these trends become more mainstream, they will have a collaborative, creative effect on the way people consume entertainment and, we predict, will lead to the Circular Entertainment phenomenon.

Immersive Living
Immersive Living is the rise of lifestyles which blur the reality of being on and offline. Entertainment will no longer be segmented; people can access and create it wherever they are.

Geek Culture
This triumph marks a shift as consumers become hungry for more sophisticated entertainment. Geek Culture rises, consumers will want to be recognized and rewarded – the boundaries between being commercial and creative will blur.

G Tech
G Tech is an existing social force in Asia that will change the way entertainment will look. Forget pink and sparkly, it is about the feminization of technology that is currently underway. Entertainment will be more collaborative, democratic, emotional and customized – all of which are ‘female’ traits.

Advertisement. Scroll to continue reading.

Localism
The report uncovered a locally-minded sprit emerging in entertainment consumption and Localism will become a key theme of future entertainment. Consumers will take pride in seeking out the local and home-grown.

The extensive research identifies the trends, along with the technologies, that will be pivotal in the next episode of entertainment. In conclusion, the results of the survey lead Nokia to believe in the next episode; entertainment will be circular.

Notes:
The research took place between July and September 2007. 9,000 consumers, who are active users of technology and own a mobile device [not restricted to Nokia] aged 16-35 were questioned. In addition 17 correspondents from the Future Laboratory’s LifeSigns Network were interviewed. LifeSigns network is a community of 3,000 ‘superconsumers’ thinkers, doers, creators and authors of culture. Interviews were also conducted with 10 leaders in different areas of entertainment who provided us with in-depth proven insights into this subject and what lies ahead. Experts were chosen from the areas of radio, internet, gaming, device developments, mobile telecoms, music, computing, legislation and marketing.

About Nokia Nseries
Nokia Nseries is a range of high performance multimedia computers that delivers unparalleled mobile multimedia experiences by combining the latest technologies with stylish design and ease of use. With Nokia Nseries products, consumers can use a single device to enjoy entertainment, access information and to capture and share pictures and videos, on the go. www.nseries.com

About Nokia
Nokia is the world leader in mobility, driving the transformation and growth of the converging Internet and communications industries. Nokia makes a wide range of mobile devices and provides people with experiences in music, navigation, video, television, imaging, games and business mobility through these devices. Nokia also provides equipment, solutions and services for communications networks.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Advertisement

Latest Products

Andover Audio Andover-One SB Speaker Base with ghost turntable

New Products

Andover-One SB delivers premium sound with patented IsoGroove feedback elimination, versatile inputs, Class A headphone amp, and built-in MM phono stage. Perfect for vinyl...

ZVOX AV855 Soundbar Lifestyle ZVOX AV855 Soundbar Lifestyle

New Products

Struggling to hear dialogue on your TV? The ZVOX AV855 soundbar delivers crystal-clear voice boost with 20 levels of AccuVoice technology, dual subwoofers, and...

Audioengine A2+ Next Gen Anniversary Edition in Matte Orange Wireless Desktop Speakers Lifestyle Audioengine A2+ Next Gen Anniversary Edition in Matte Orange Wireless Desktop Speakers Lifestyle

New Products

Limited to 250 pairs in matte orange, Audioengine A2+ Next Gen wireless speakers offer bold color, stellar desktop design, powerful tech, and great value....

Monitor Audio Bronze 7G Loudspeakers White Monitor Audio Bronze 7G Loudspeakers White

Floorstanding Speakers

Five Monitor Audio Bronze Series 7G loudspeakers bring upgraded drivers, sleek design, and Dolby Atmos support at wallet-friendly prices.

Ikarao Smart Karaoke Speakers Group Ikarao Smart Karaoke Speakers Group

New Products

Ikarao's Shell S1, Break X1, and Break X2 combine wireless and wired music streaming with touchscreens, light effects, and karaoke features for the ultimate...

Musical Fidelity B1xi Integrated Amplifier Front Left Angle Musical Fidelity B1xi Integrated Amplifier Front Left Angle

Integrated Amps & Stereo Receivers

Musical Fidelity’s new B1xi integrated amp ditches streaming for pure Class A/B power, a quality phono stage, and hi-res digital inputs for $879.

Gift Ideas?

Amazon Prime Day is July 8-11, 2025

Daily Deals

Amazon Prime Day is a four-day shopping event from July 8-11, 2025 offering the biggest discounts of the year on consumer electronics.

You May Also Like

Advertisement

ecoustics is a hi-fi and music magazine offering product reviews, podcasts, news and advice for aspiring audiophiles, home theater enthusiasts and headphone hipsters. Read more

Copyright © 1999-2024 ecoustics | Disclaimer: We may earn a commission when you buy through links on our site.



SVS Bluesound PSB Speakers NAD Cambridge Audio Q Acoustics Denon Marantz Focal Naim Audio RSL Speakers