Prominent industry executive to help shape the future of consumer electronics retailing
MIAMI, FLORIDA — February 25, 2008 — Niles Audio Corporation, The First Name in Custom Installation, today announced that Frank Sterns, the company’s president, has been selected to serve on the Professional Audio/Video Retailers Association (PARA) board. PARA is a membership division of the Consumer Electronics Association (CEA) and represents over 250 professional audio, video, home theater and custom electronics specialty dealers and installers. Members share a common interest in continuing education, maintaining competitiveness, enhancing the marketplace and improving financial performance. Sterns’ vast experience in marketing, sales and product development, along with his dedication to mentoring colleagues and dealers will reinforce PARA’s status as a vitally important resource for its members. Throughout his 24-year career, Sterns has been an active figure in the consumer electronics and custom installation industries, and his participation in PARA reinforces his commitment to these disciplines.
“I look forward to working with PARA this year and hope to contribute to the growth of our industry,” said Sterns. “PARA’s focus on education and information sharing is an invaluable resource for dealers and installers. I have always supported the effort to develop the skill sets of our industry’s dealers as a way to grow our industry.”
PARA helps members enhance their business skills through continued education and fosters professional relationships with their suppliers in the manufacturing community. PARA has also been instrumental in raising awareness of the audio-video dealer channel throughout the consumer electronics industry and among consumers. The organization actively sponsors market research initiatives that address the specific needs of the specialty dealer channel community and produces an annual management conference that brings education and networking to dealers and vendor partners. PARA’s initiatives range from helping retailers looking to transition into audio and video sales, assisting dealers wanting to grow their business, to supporting those building a showroom-based business.
Talking Points
• Niles president Frank Sterns has been selected to serve on the Professional Audio/Video Retailers Association (PARA) board
• PARA is a membership division of the Consumer Electronics Association (CEA) and represents over 250 professional audio, video, home theater and custom electronics specialty dealers and installers
• PARA helps members enhance their business skills through education and fosters professional relationships with their suppliers in the manufacturing community
Corporate Information
Miami-based Niles Audio Corporation is a 30-year-old company recognized as the First Name in Custom Installation. The company is a leading designer, manufacturer and marketer of audio/video custom installation products and accessories and is guided by its vision to be the world’s leading provider of products and services that enable professional custom installers to design and install systems that delight their customers. To that end, Niles pursues a mission to provide solutions for end users which enable simple and easy access to home entertainment and that integrate seamlessly with other low voltage subsystems like lighting, internet, security and HVAC in residential and light commercial environments. Niles conducts its business with a promise to treat its customers, employees, suppliers and stakeholders with fairness and respect and to foster teamwork, innovation and a commitment to be the best in everything it does.
Additional information may be obtained by contacting Mike Detmer at Niles Audio Corporation, 12331 SW 130th Street, Miami, FL 33186 (1-800-BUY-HIFI; ext. 197) or by visiting www.nilesaudio.com.
