Newest music-optimized mobile delivers more tunes much faster
Motorola, Inc. (NYSE: MOT) unveiled the Motorola ROKR E2 — the newest member of the company’s ROKR family of music-optimized mobile handsets. Designed for the music enthusiast who wants to carry one device, ROKR E2 lets you take hundreds of your must-have music selections with you — and delivers a world-class wireless communications experience.
Delivering a powerful mobile music experience, ROKR E2 lets you switch seamlessly between phone calls and music play lists simply by touching a button. Based on a Linux operating system to enhance speed and flexibility, ROKR E2 also features a robust MP3 player compatible with a variety of different audio formats — making this mobile handset a powerful example of what it means to be “the device formerly known as the cell phone.”
“No matter what consumers listen to — rap, hip hop, country, classical or pop — one thing is for sure, they want their music with them, wherever they go,” said Richard Chin, corporate vice president, Global Product Marketing, Motorola Mobile Devices. “Motorola is driving the convergence of music and mobility by combining the device you never leave home without, with the entertainment consumers crave. We’re giving people a seamless, mobile music experience with a portfolio of devices like the new ROKR E2 leading the way.”
More Music, Faster
ROKR E2 makes loading music simple. Users make a fast connection from the device to a compatible PC using a USB 2.0 cable.* Next, they “drag and drop” digital music files from their PC-based music collection directly to the phone. Each song takes only seconds to transfer from the PC to the ROKR E2. With up to 2GB of optional removable SD™ mass memory*, ROKR E2 lets you store as many as 500 of your favorite tunes, as well as create and manage playlists. And, when you’re ready to listen to what’s on the airwaves, ROKR E2 also comes equipped with built-in FM radio functionality.
Richer Audio Experiences
ROKR E2’s features are built for ease-of-use. Dedicated music keys on the handset’s side and front let you navigate playlists, as well as play/pause, skip backward/forward, and hold. Connect to ROKR E2 via a standard 3.5mm headset or wirelessly via the built-in stereo Bluetooth audio connection**. Motorola offers a wide range of music accessories to optimize your ROKR E2 experience including the newly announced O ROKR Eyewear, Motorola Bluetooth DJ Headphones S805, and JBL OnTour™ Mobile.
Additionally, ROKR E2 comes with airplane mode, allowing you to safely listen while on the ground or in the air. Other multimedia features include a 1.3 megapixel camera for pictures, video capture and playback and SCREEN3 technology for zero-click access to news, sports and entertainment content***.
Technically Savvy
ROKR E2 is also part of Motorola’s growing portfolio of Linux-based handsets. Open software solutions such as Linux help Motorola create the best mobile experiences for wireless operators and consumers. By leveraging Linux, Motorola can deliver products to market faster, reduce costs and create more innovative products and experiences for mobile music, productivity, and entertainment. The company’s first “mid-tier” Linux-based device, ROKR E2 further demonstrates Motorola’s commitment to driving Linux-for-mobile innovation across the company’s device portfolio.
ROKR E2 Availability
The Motorola ROKR E2 is expected to be available in the first half of 2006. Specific details will be announced upon consumer availability.
About Motorola
Motorola is a Fortune 100 global communications leader that provides seamless mobility products and solutions across broadband, embedded systems and wireless networks. In your home, auto, workplace and all spaces in between, seamless mobility means you can reach the people, things and information you need, on the go. Seamless mobility harnesses the power of technology convergence and enables smarter, faster, cost-effective and flexible communication. Motorola had sales of US $31.3 billion in 2004. For more information: www.motorola.com. 
