MIAMI, FLORIDA — October 21, 2005 — Niles Audio Corporation today announced that it has selected Kim Welty to serve in the newly created position of director of marketing. Welty will oversee public relations, events, marketing communications, branding, advertising, promotional materials and websites for Niles and its brands. This appointment is consistent with the company’s ongoing mission to deliver world-class marketing that enhances brand awareness and benefits the Niles’ dealer base. The addition will benefit dealers in the availability, quality and effectiveness of marketing materials they use to promote their custom installation businesses.
“One of Niles’ key strategic initiatives is to lead the custom installation industry in the marketing arena,” said Mike “Sparky” Detmer, vice president of sales and marketing for Niles. “The addition of top-notch talent like Ms. Welty, coupled with our well-defined brand standards and detailed promotional planning, effectively enhances the marketing reach of our brand. Niles’ dealers and distributors can expect to see enhancements to our marketing efforts through effective initiatives that really make a difference in their bottom lines,” Detmer added.
Welty joins Niles from San Francisco-based Monster Cable where she held the position of director of marketing. Prior to working for Monster, Welty was marketing operations manager for Panamax. Her extensive experience and passion for the custom installation business will ensure that Niles remains The First Name in Custom Installation.
Talking Points
Niles names Kim Welty as director of marketing
• Appointment is consistent with Niles strategic initiative to enhance marketing capabilities
Kim Welty joins Niles from Monster Cable where she held the position of director of marketing
• Kim Welty is charged with enhancing the marketing function and overseeing public relations, events, marketing communications, branding, advertising, promotional materials, and websites for the Niles brand
Kim Welty can be reached via e-mail at: kwelty@nilesaudio.com
Corporate Information
Niles Audio Corporation, based in Miami, Florida, is a 27-year-old company that is recognized as the first name in custom installation. As a leading designer, manufacturer, and marketer of audio/video custom installation products, Niles Audio has ridden the wave of success on the strength of seven valuable principles including a commitment to a reliable, high-performance, application-specific, product design philosophy, a complete and up-to-date product assortment with just in time delivery, extensive training and technical support with exemplary customer service and strong dealer relationships. Niles is a model brand based on strength, reliability and outstanding performance with a wide range of award-winning, innovative products.
Additional information may be obtained by contacting Mike Detmer at Niles Audio Corporation, 12331 SW 130th Street, Miami, FL 33186 (Tel: 800-BUY-HIFI ext 197) or by visiting: http://www.nilesaudio.com.
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Niles, The First Name In Custom Installation, and Blending High Fidelity And Architecture are registered trademarks of Niles Audio Corporation in the United States and/or other countries. All other trademarks are property of their respective owners.
