Leading Consumer Electronics Sales Representative Hires New Regional Manager; Launches New Plan for Expansion
Dallas, Texas — December 23, 2005 — KA Marketing of Dallas, a leading manufacturer’s representative in Texas, Oklahoma, Louisiana and Arkansas, is launching an ambitious growth initiative that calls for a “stake in the ground” commitment for the expansion of specific targets over the next three to five years. This new corporate vision also comes with a revised organizational chart, upgraded office systems and processes, additional electronic dealer web site resources and more targeted electronic newsletters that promote more efficient sales and information processing in the firm’s operations. As an added dealer benefit, KA Marketing will also serve as a stocking rep to fulfill installer demand for just-in-time delivery of products.
KA Marketing’s product lines and marketing functions will be centered at the Dallas headquarters with Principal Andrew Ard at the helm. Michael Coughlin, the company’s Northern Territory Sales Manager for the last six years assumes the position of Sales Manager and Partner in the organization. In its next step of the plan, Bob Timmons will join the KA Marketing team as the new Territory Sales Manager for Southern Louisiana and Southeast Texas, including Houston.
“There’s a lot more to these changes than redirecting arrows on the corporate flow chart,” said Andrew Ard, principal of KA Marketing. “Our new emphasis is first and foremost on nurturing rich, meaningful and collaborative relationships with our manufacturer and custom installation partners alike. We see ourselves as a market resource for a changing and growing account base. Our goal is to combine our experience and market knowledge into an effective selling plan that integrates the manufacturers’ market strategy with the dealers’ operational capabilities and marketing direction.” This quality, business-based approach was strongly advocated by a business coach and consultant who worked closely with the senior staff of KA Marketing to help strategize and shape the new corporate direction.
On January 1, 2006, Bob Timmons joins the KA Marketing team as Territory Sales Manager after spending years working with KA Marketing as the company’s Russound Sales Manager. Not only is he already familiar with KA Marketing’s dealers and territory, he is also very aware of the details of the growth plan, and is ready to hit the ground running in contributing to its success.
Strategic Planning Springs Into Action
KA Marketing’s growth plan includes some formidable business goals. For starters, the firm plans to substantially increase specific target sales over a three- and five-year period. The overall key to this ambitious growth is not only on increasing the quantity, but also on enriching the quality of the business relationships that KA Marketing has with its current dealer base.
Contributing to this relationship-building process will be more value-added tech support features for KA Marketing’s dealers. One of these features will be a dramatically improved ‘landing zone’ on the company’s new Website. It will provide dealers with password protected login areas for 24/7 pricing, product specification and order support. Additionally, a newly installed automated phone system allows direct access to KA Marketing’s account representatives to ensure quick response to dealers’ needs.
In addition to improving existing relationships with new tech support features, KA Marketing is also adding emphasis on several other business functions. Growing from its core business of professional field sales, the company will build different peripheral business zones. These include: Equipment Stocking, Calibration & Design, Training, Business Development, Public Relations, IT and Tech Support. Each of these areas is intended to provide revenues to the core organization while responding directly to the full range of clients’ needs. The overlapping nature of these different ventures will generate the kind of synergy that will foster future growth for the organization.
KA Marketing’s new corporate vision and its growth plans are firmly in place; implementation of both will assure the firm’s continual success in serving its network of dealers and in maintaining its premier position as the leading manufacturers’ field sales organization in the region.
About KA Marketing
KA Marketing is a focused and creative outsourced professional field sales organization, representing the manufacturer’s interests, in today’s rapidly changing and technically-guided business environment. Since its inception in 1996 and under the leadership of Andrew Ard, KA Marketing has established itself as the leading manufacturer’s representative in the four-state area of Texas, Oklahoma, Louisiana and Arkansas. The company represents a blend of talents and expertise, specializing in the dynamic Home Theater, Custom Installation and Production Home markets. For more information, visit www.kamarketing.com.
