As in recent years, consumer electronic (CE) products will be popular holiday purchases in 2007, reports In-Stat (http://www.in-stat.com). The company’s latest survey yielded over 2,000 responses from North American consumers; more than 80% of these respondents have plans to purchase a CE product this holiday season, the high-tech market research firm says.
“In 2007, High Definition Televisions (HDTVs) top consumers’ holiday wish list, most likely due to plummeting price tags for these product. HDTVs will bump digital cameras down to the third spot,” says Stephanie Ethier, In-Stat analyst.
Recent research by In-Stat found the following:
- PCs will jump up to the second spot this year, as both desktop and laptop PCs evolve into multimedia devices used for video viewing, music playback, and imaging applications.
- Relatively affordable and portable products, like PMPs and digital cameras, will likely be purchased as gifts, while higher-priced CE products requiring more research and preference, like HDTVs and digital camcorders, will be purchased for personal use.
The research, “2007 Holiday Spending on Consumer Electronics” (#IN0703442ID), covers the North American market for consumer electronics. It contains extensive analysis of a July 2007 consumer survey on planned CE purchases for the upcoming holiday season. Many categories of CE products are covered including portable multimedia products, HDTVs, satellite radios, and PCs.
For more information on this research or to purchase it online, please visit: http://www.instat.com/catalog/mmcatalogue.asp?id=27
The price is $3,495 (US).
About In-Stat
Technology vendors, service providers, technology professionals and market specialists, worldwide, rely on In-Stat’s experienced staff and in-depth research to support critical business, product and technology decisions. In-Stat’s insights are derived from both a deep technology understanding and comprehensive research, which examines each segment of the value chain for each market. Regular and ongoing end-user demand and primary research surveys underpin much of the analysis, enabling In-Stat to provide incisive market knowledge and guidance on future market opportunities via syndicated research products, custom consulting, and advisory services.
In-Stat is a strategic segment of the $9 billion Reed Elsevier global information network, with access to an expansive worldwide electronic network, extensive technology databases and well-informed personnel. As a member of Reed Business Information, In-Stat is a division of the largest business-to-business publisher in the U.S.
