Connect with us

Hi, what are you looking for?

New Products

Free AM Radio Back as Digital Radio Mondiale Hits The Road

Digital Radio Mondiale, Free To Air, Free To Transmit, With Near FM Quality

BOSTON – In recent research, Strategy Analytics studied the potential for Free Digital AM wave band radio providing enhanced in-vehicle infotainment. The latest Automotive Practice analysis, “AM Radio Is Back! Is Your Strategy Tuned-in? DRM Is Set To Challenge Growth In SDR, IBOC and DAB!” highlights the global revival opportunity for AM’s formerly popular, free long and medium wave radio bands. Now, with near FM quality sound, free to the listener and license free to the broadcaster, Digital Radio Mondiale is fueling growth in the traditional radio in-vehicle infotainment business. This development could help drive the anticipated growth of in-vehicle infotainment business, which Strategy Analytics estimates will be worth $44 Billion by 2011.

The recently demonstrated Visteon in-vehicle Digital Radio Mondiale (DRM) prototype radio head unit, unveiled at the Berlin IFA World of Consumer Electronics Show, challenges the growth in SDR (Satellite Digital Radio), IBOC (In-Band On Channel) and DAB (Digital Audio Broadcast), by providing a low cost near equivalent quality service with many features of the later formats. DRM will be cheaper and easier to transmit, as well as cheaper and easier to receive, compared to other digital broadcast formats, making it an extremely attractive proposition for in-vehicle entertainment. Manufacturers of in vehicle infotainment systems will need to quickly incorporate DRM into their platform strategies, enabling a quick rollout as the demand for DRM takes off.

Strategy Analytics forecasts that the market for in-vehicle audio entertainment systems will grow by over 7 percent CARG, worth $44 Billion, in terms of OE and aftermarket systems sales, across North America, Europe and Japan, by the end of 2011, increasing from $27 Billion in 2004.

“There is a continued and growing trend toward automotive multifunction entertainment systems, including digital radio. Consumer high value perceptions of emerging entertainment features means that there are significant margin opportunities for car makers and systems suppliers, alike,” says Simon Schofield, Senior Analyst, Automotive Practice. “Digital Radio Mondiale, a free and world broadcast standard, presents an opportunity to the car makers and systems suppliers, enabling them to protect the premium value of its business within the so-called Golden-Stack of the radio-head from ongoing encroachment from portable devices.”

“Over the next 2-3 years, the market for in-vehicle entertainment systems will be most significantly impacted by new digital audio products that play ‘soft’ music files and digital broadcast technologies,” says Joanne Blight, Director, Automotive Practice.

About Strategy Analytics
Strategy Analytics, Inc. – a global research and consulting firm – provides timely insights and strategic business solutions to companies operating at the convergence of information, communications and entertainment technologies. For more information, see http://www.strategyanalytics.com.

Advertisement. Scroll to continue reading.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Advertisement

Latest Products

Popori Acoustics Vitorla Electrostatic Loudspeakers Beach House Lifestyle

Floorstanding Speakers

Popori Acoustics Vitorla proves electrostatic loudspeakers can finally sound alive—and look like a sculpture while doing it. Hear them at Warsaw and Capital Audiofest...

Clearaudio Mini Toolkit Clearaudio Mini Toolkit

New Products

Clearaudio’s Mini Toolkit provides precision tools for perfect turntable setup, cartridge alignment, and vinyl care for the best possible sound.

KEF Coda W Wireless Speakers Titanium Lifestyle KEF Coda W Wireless Speakers Titanium Lifestyle

New Products

At $999/pair KEF’s Coda W wireless speakers feature Uni-Q drivers, built-in amps, MM phono preamp, and aptX Lossless, but lack support for AirPlay 2...

Michell Audio Gyro and Revolv Turntables Michell Audio Gyro and Revolv Turntables

New Products

Michell Audio launches Revolv and Gyro turntables, modernizing classic designs with premium materials, upgraded chassis, and high-end performance. You'll still need a tonearm.

Quad Platina Integrated Amplifier Angle Left Silver Quad Platina Integrated Amplifier Angle Left Silver

Integrated Amps & Stereo Receivers

Quad Platina Integrated Amplifier debuts at $5,495, offering Class A/B power, modern DAC, and full connectivity for audiophile systems.

MartinLogan Grotto 12 and 15 Subwoofers MartinLogan Grotto 12 and 15 Subwoofers

New Products

MartinLogan Grotto 12 ($2,299) & 15 ($2,799) subwoofers deliver 2kW peak power, triple hybrid woofers and precise DSP.

Gift Ideas?

Hi-Fi Audio Gifts Under 500 in 2025

Gift Guides

Affordable audio for a lot less than you'd think from trusted brands that will payback dividends all year with sonic enjoyment.

You May Also Like

Advertisement

ecoustics is a hi-fi and music magazine offering product reviews, podcasts, news and advice for aspiring audiophiles, home theater enthusiasts and headphone hipsters. Read more

Copyright © 1999-2024 ecoustics | Disclaimer: We may earn a commission when you buy through links on our site.



SVS Bluesound PSB Speakers NAD Cambridge Audio Q Acoustics Denon Marantz Focal Naim Audio RSL Speakers