Capitol Sales is Cited for Increased Sales and Overall Reach of the Brand
Capitol Sales Company, the leading consumer electronics distribution source for custom installation specialists, retailers and premium incentive resellers, received yet another accolade at the recent Consumer Electronics Show (CES) in Las Vegas, NV.
The honor, which was announced at Monsters’ annual awards ceremony on January 9, came as a result of Capitol Sales’ most successful year to date as a Monster distributor. Specifically, sales of Monster products increased by 14% over the previous year, with 27 new dealers added in 2008. Additionally, Monster was an active participant in Capitol Sales’ Dealer Education and Technology Showcase, during which time more than 150 dealers received training in Monster’s selection of advanced HDMI cables, plugs, and related products.
“Everyone in the consumer electronics industry knows that Monster has earned its place as one of the most successful brands in the business,” said Curt Hayes, Capitol Sales Company’s President and Chief Financial Officer. “When it comes to accessories, Monster wrote the book on maximizing profits through sales of higher margin, high performance products. It is truly an honor to be considered such an important part of the Monster team.”
“We are very glad to be working with Capitol Sales as a top distributor of our products,” stated Noel Lee, The Head Monster. “Capitol received our Most Monsterous Domestic Distributor Award because they were number one in helping Monster expand its brand into challenging and remote markets. With their full-line support and complete ongoing marketing cooperation, Capitol helped take the Monster brand to new heights. Capitol went “above and beyond” normal business processes to achieve this.”
Capitol Sales is the leading distribution source for electronic systems contractors and retailers who are looking for home theater, telephone, integrated home systems, and commercial A/V products. The company is famous for taking a 360-degree approach to its business, offering retailers high-quality products at competitive prices, plus hands-on application training, expert technical help and unmatched customer service. In 2009, the company will debut the Capitol Sales Learning Institute™ – Regional Outreach, a new education program that will take Capitol Sales’ successful training offerings on the road to six regions throughout 2009 in partnership with CEDIA University On The Road. Additionally, Capitol Sales offers hundreds of application-based education courses throughout the year, including filled-to-capacity classes at CEDIA, EH Expo, and other industry events. For further information, visit the company’s web site at www.capitolsales.com, or call 1-800-INSTALL (467-8255). Media inquiries should be directed to Adam Sohmer; Sohmer Associates, LLC; 718-499-9161; adam@sohmerassoc.com.
ABOUT MONSTER
Monster is celebrating its 30th anniversary in 2009. The company was founded by Head Monster Noel Lee with a commitment to creating products under the Monster Cable brand to literally “make music sound better.” Today, Monster has grown and diversified to become the world’s leading manufacturer of connectivity solutions for high-performance audio, video, car audio, computer, console and computer gaming, as well as a leading innovator in the field of iPod and iPhone™ accessories and professional audio and sound reinforcement. Additionally, under its Monster Power brand, the company is the leading manufacturer of high-performance AC power line conditioning and protection products for audio/video systems. Explore the world of Monster at www.monstercable.com.
