Within the next three years, more than 16 million US TV households may be using their broadband service more than they use their TV sets today, reports In-Stat (http://www.in-stat.com). This is one of the key findings of an In-Stat survey of US consumers about TV viewing, media, and online habits, the high-tech market research firm says. Respondents had a broadband connection, a TV set, and were 18 years of age or older.
“Today’s stable and profitable subscription TV services are facing new competition from online and mobile entertainment services, and from new, high-quality packaged goods, such as HD-DVD and Blu-ray discs,” says Gerry Kaufhold, In-Stat analyst. “The very nature of what consumers call ‘entertainment’ is undergoing a profound change in which the ability to instantly share content with friends, family members, and those connected on social networks or buddy lists is creating micro user communities that replace traditional entertainment sources such as TV programs. As more high-quality content becomes available online, savvy consumers are considering ways to reduce their monthly bills by getting everything from the Internet.”
In-Stat’s survey also revealed the following:
- Up to 30% of respondents would drop subscription TV and use the Internet for TV.
- 42% of respondents said that they are not getting enough international news and information from their current TV delivery services, even though there are hundreds of channels available.
- Nearly 40% of all respondents said “This is the first I’ve heard of” the US analog TV cut off mandate in February 2009.
The research, “US TV Viewer Survey: Online Bids to Usurp Pay TV” (#IN0703448CM), covers US consumer attitudes and perceptions about TV viewing, media, and online habits. It provides analysis of a recent In-Stat survey of US consumers regarding their media consumption habits.
For more information on this research or to purchase it online, please visit: http://www.instat.com/catalog/mmcatalogue.asp?id=212, or contact a sales representative: http://www.instat.com/sales.asp
The price is $3,995 (US).
About In-Stat
Technology vendors, service providers, technology professionals and market specialists, worldwide, rely on In-Stat’s experienced staff and in-depth research to support critical business, product and technology decisions. In-Stat’s insights are derived from both a deep technology understanding and comprehensive research, which examines each segment of the value chain for each market. Regular and ongoing end-user demand and primary research surveys underpin much of the analysis, enabling In-Stat to provide incisive market knowledge and guidance on future market opportunities via syndicated research products, custom consulting, and advisory services.
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