Boston Acoustics Revs Up for Major Holiday Sweepstakes Co-Promotion with the Jeep Brand
— Consumers Can Enter to Win a 2007 Jeep Compass, Featuring a Nine-Speaker BA Sound Package With “The Boston Sound” —
Peabody, MA, November 16, 2006 — Boston Acoustics, Inc., a world-renowned manufacturer of high-performance loudspeakers, today announced an exciting holiday sweepstakes co-promotion with Jeep that will award one Grand Prize winner a 2007 Jeep Compass featuring a nine-speaker Boston Acoustics sound system. From November 12 through December 31, 2006, consumers will be able to enter the holiday sweepstakes at select Boston Acoustics dealers across the country as well as online at bostonacoustics.com. In addition to the Grand Prize, three 2nd prize winners will receive a pair of Boston’s high-performance Voyager speakers and five 3rd prize winners will receive high-performance Boston Acoustics Recepter radios.
Phil Cohn, Boston Acoustics Senior Vice President of Sales and Marketing, noted: “This holiday sweepstakes is a great way for Boston Acoustics to provide our valued retail and custom installer partners with an exciting promotion while calling attention to the fact that our advanced sound system is featured in the popular 2007 Jeep Compass. Premium-quality sound systems are playing an increasing role in the purchasing decision for many automobile buyers, and this promotion is another way for us to call attention to the significant benefits of a Boston Acoustics system in the automotive as well as home environments.”
The Chrysler Group is currently conducting a Jeep Compass TV campaign, with ads that clearly communicate the benefits of the included high-performance Boston Acoustics system. In addition to the nine-speaker system featured in the Jeep Compass, Boston Acoustics sound systems are also featured in the 2007 Chrysler PT Cruiser and PT Cruiser Convertible models, the Chrysler 300, the Jeep Commander and Jeep Grand Cherokee, as well as the 2007 Dodge Charger, Magnum and Caliber. Early next year, Boston Acoustics will bring The Boston Sound to the 2007 Jeep Patriot, another highly anticipated vehicle.
About Boston Acoustics
For over 25 years, Boston Acoustics has remained at the leading-edge of audio excellence, designing, manufacturing and marketing innovative high-performance loudspeakers for use in home audio and home theater systems, as well as aftermarket, OEM automotive systems, and custom installations. Highly regarded for creating The Boston Sound, the company commits all of its resources in design, engineering and manufacturing to create superior, competitively priced products that emphasize performance, consistency, reliability and value. For more information on the company’s full range of advanced loudspeakers, as well as its unique Recepter Radio HD With HD Radio Technology by iBiquity Digital and more, please visit www.BostonAcoustics.com.
About D&M Holdings Inc.
D&M Holdings Inc. (TSE I: 6735) is based in Kawasaki and owns the Denon, Marantz, McIntosh Laboratory, Boston Acoustics, Snell Acoustics, D&M Professional, Denon DJ, ReplayTV and Escient brands. Denon, Marantz, McIntosh and D&M Professional are global industry leaders in the specialist home theater, audio/video consumer electronics or professional audio markets, with a strong and long-standing heritage of manufacturing and marketing high-performance audio and video components. Boston Acoustics, with its signature The Boston Sound, is a leader in premium loudspeakers for home and audio markets. Snell is a super premium speaker brand. The ReplayTV and Escient brands represent award-winning technologies in digital home entertainment. Additional information is available at www.dm-holdings.com.
Denon and Marantz are registered trademarks of D&M Holdings Inc.; McIntosh is a registered trademark of McIntosh Laboratory, Inc.; Boston Acoustics is a registered trademark of Boston Acoustics, Inc. and ReplayTV and Escient are registered trademarks of Digital Networks North America, Inc.
About Jeep Brand
The Jeep brand’s 65-year history of legendary capability has made it synonymous with freedom, adventure, mastery and authenticity. In 2006, the Jeep brand continues to deliver on its promise to provide versatile, innovative four-wheel-drive vehicles with the introduction of the all-new 2007 Jeep Compass, Jeep Patriot, Jeep Wrangler and Jeep Wrangler Unlimited. Jeep brand vehicle sales increased 12 percent in the United States in 2005 to 476,532 units (their highest total since 2000) compared with 2004 sales of 427,329 units.
DISCLAIMER
Statements in this news release that are not statements of historical fact may include forward looking statements regarding future events or the future financial performance of the company. We wish to caution you that such statements are just predictions and that actual events or results may differ materially. Forward looking statements involve a number of risks and uncertainties surrounding competitive and industry conditions, market acceptance for the company’s products, ability to meet targeted product release dates, risks of litigation, technological changes, developing industry standards and other factors related to the company’s businesses. The actions referred to in this press release are not an admission or acknowledgement of any claim or allegation. The Company reserves all of its rights.
For more Information:
Media Contact:
DBA Public Relations
Robert Gedarovich, (212) 388-1400 x 33 (rgedarovich@dba-pr.com)
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