Bang & Olufsen Unveils Beolab 90 Zenith and Monarch Editions: Ultra-Luxury Anniversary Speakers Push Design and Price Into the Stratosphere

To close out its 100th anniversary in appropriately over-the-top fashion, Bang & Olufsen has introduced the final two models in its five-part Beolab 90 Special Edition series: the Zenith and Monarch. They join the previously released Phantom, Mirage, and Titan variants, all built around the company’s flagship Beolab 90 loudspeaker, which remains in regular production. These aren’t incremental updates or lightly tweaked finishes.

They are ultra-limited, design-forward statements aimed at buyers who treat six-figure audio purchases the way most people treat a weekend Costco run. If you’re weighing one of these against a Bentley SUV and Porsche 911 Turbo on a random Monday and still have enough left over to feed an entire girls soccer team Chick-fil- A and imported herring, Bang & Olufsen knows exactly who you are and would like to have a word.  

Founded in 1925 by Peter Bang and Svend Olufsen, the company didn’t just shape the look of modern audio gear—it built its reputation on turning serious engineering into functional art. A century later, Bang & Olufsen is marking the milestone the only way it knows how: by leaning harder into statement products that remind everyone why the brand still commands attention 100 years on.

The Original Beolab 90 

The original Beolab 90 landed in 2015 as Bang & Olufsen’s 90th anniversary statement, and it wasn’t subtle. It hit like a controlled detonation. I was there for the debut, and the reaction hasn’t changed since: this thing is a brute, but a smart one. The engineering is serious, the power is borderline absurd, and the design doesn’t ask for your attention—it takes it. You don’t forget hearing a Beolab 90. Not the first time, not the tenth.

Each speaker packs 8,200 watts of built-in amplification driving 18 Scan-Speak drivers, powered by 14 ICEpower amps and four additional Class D units. It’s a ridiculous amount of hardware, housed inside an angular, multi-faceted enclosure that sits on a curved wooden base. The whole thing looks less like a loudspeaker and more like something pulled from a modern architecture exhibit.

And it’s not just brute force. The Beolab 90 backs it up with real flexibility: extensive wired and wireless connectivity, including WiSA, plus a deep toolkit of calibration and room optimization technologies to shape how it performs in your space. This isn’t a flagship that leans on looks alone. It earns it.

Active Room Compensation: Adjusts for room acoustics, furniture placement, and speaker positioning to deliver a more precise soundstage with clearer spatial cues.

Beam Width Control: Lets you dial in how focused or wide the sound dispersion is, shifting from a tight sweet spot to broader room coverage for more relaxed listening.

Beam Direction Control: Enables selection of one of five acoustic “front” positions, allowing the system to redirect the primary listening focus based on your room layout.

Active Bass Linearization (ABL): Dynamically manages bass output relative to volume and available power, enhancing low-end presence at lower levels while protecting the drivers from overload.

Now that the fundamentals of the Beolab 90 are clear, Bang & Olufsen is marking both its 100th anniversary and the speaker’s 10-year milestone with five limited releases: the Beolab 90 Titan Edition, Phantom (Shadow), Mirage, and the new Monarch and Zenith editions, all developed through B&O’s Atelier program.

Beolab 90 Monarch Edition

The Beolab 90 Monarch Edition leans into textural sophistication and Danish furniture design heritage, but compared to its sibling, this is the “restrained” one—if anything in this price range can be called that. It’s still sculptural, still a little intimidating, but at least it doesn’t look like it’s about to wake up in the middle of the night and make a decision about your family or dog.

Wood in Motion: Angled and curved rosewood lamellas follow the contours of the aluminium cabinet, creating a 360-degree visual rhythm that nods to classic fabric covers while adding real texture and tactility.

Dynamic Knots: Six wooden knots connect the lamellas, with the front knot incorporating a subtle light-through-wood stripe that adds depth without screaming for attention.

Architectural Flow: A rosewood top ring frames the speaker, while the lower base panels continue the lamella pattern, tying the entire structure together in a cohesive, sculptural form.

Material Dialogue: The interplay between rosewood and ochre-coloured aluminium feels deliberate and balanced, blending natural warmth with precision engineering.

Textured Acoustics: Semi-transparent fabric sections reveal glimpses of the drivers beneath, reinforcing that this is still a serious piece of audio equipment—just dressed like high-end furniture instead of a sci-fi prop.

Beolab 90 Zenith Edition

The Beolab 90 Zenith Edition takes a very different path with less restraint, and more spectacle. It’s a study in textural precision and sculptural excess, the kind of design that makes you stop and wonder if it’s genius, madness, or both. We’re honestly torn. Is this Rick James with metal cornrows, or something a high priest would wear in Dune? Either way, subtlety didn’t get an invite.

Pearl Architecture: Six panels feature 289 anodized aluminium spheres each, arranged in seven pearl-inspired finishes that shimmer and shift with the light. It’s mesmerizing—and just a little confrontational.

Facemask Precision: The machined aluminium facemask is pearl blasted and anodized in dark grey, giving it an oyster shell vibe that feels both organic and slightly armored.

Top Lid Inlay: A circular mother-of-pearl inlay crowns the speaker, matching the sphere dimensions and adding a luminous focal point that draws your eye whether you want it to or not.

Sculptural Flow: Curved panels follow the cabinet’s contours, integrating the layered textures into the overall architectural form without completely taming the visual chaos.

Material Harmony: Polished aluminium elements and semi-transparent fabric attempt to balance the design, blending acoustic function with a tactile, almost ceremonial aesthetic that you’re either going to admire—or quietly question.

Specifications

Pro Tip: As of now, all Beolab 90 variants; including the Monarch, Zenith, Titan, Phantom (Shadow), and Mirage Editions, share the same internal architecture and specifications. If Bang & Olufsen indicates otherwise, we’ll update the chart accordingly.

The Bottom Line

Bang & Olufsen is not chasing volume here. The Monarch and Zenith editions exist to reinforce a point. The Beolab 90 remains one of the most technically ambitious loudspeakers ever built, and B&O can still wrap that engineering in designs that feel closer to gallery pieces than traditional hi-fi.

What is unique? The performance has not changed, and that is intentional. You still get the full Beolab 90 platform with 8,200 watts of amplification, beamforming, room compensation, and one of the most adaptable active speaker systems available. The premium is in the materials, finish, and exclusivity.

What is great is that B&O left the core alone. The Beolab 90 remains a reference level system that can adapt to real rooms in ways most speakers at this level cannot. What is not so great is the price and the design risk. These sit in the middle of the six figure range, and the Zenith in particular will divide opinion and raise some questions from your therapist.

Who are these for? Not anyone chasing value. These are for buyers who want top tier performance and a visual statement that makes everything else in the room feel ordinary. In the context of ultra high-end Danish audio, that price almost feels reasonable when you look at what Børresen is asking for its top models.

Pricing & Availability

Following the debut of the Phantom (Shadow) and Mirage Editions at Bang & Olufsen’s San Francisco Culture Store in December 2025, the Beolab 90 Monarch and Zenith Editions are set to make their first public appearance at the same location before heading out on a global tour. Prospective buyers will have a chance to see them up close and hear them in a more controlled setting than the usual trade show chaos. Only 10 pairs of each edition will be produced, which tells you everything you need to know about who these are really for.

Each pair includes a certificate of authenticity, and buyers will also receive a miniature aluminum Beolab 90 sculpture in the matching finish, packaged in a custom aluminum case. It’s equal parts accessory and reminder that you didn’t just buy speakers, you bought into the mythology.

U.S. pricing has not been officially confirmed, but estimates put both the Monarch and Zenith at around $520,000 per pair. In the UK, pricing is reported at £410,000, with EU pricing at €480,000 per pair. For context, the original Beolab 90 launched in 2015 at roughly $78,000, climbed to $135,000 in 2023, and now sits at $211,800 per pair in 2025. Inflation is one thing. This is something else entirely.

The Monarch and Zenith can be ordered from bang-olufsen.com.

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