Campaign Includes New SaaS Model, Product Launches and Re- Branding for Popular Video Software Manufacturer
Garden Grove, Calif., — June 5, 2006 — Antarra Communications, a fast growing public relations and marketing communications firm has been selected as Agency of Record by TMPG Inc., the company that makes digital video easy. Antarra’s consumer electronics expertise and established agency team were key factors in the decision.
Antarra will provide focused strategic counsel, media relations and corporate branding support for TMPG in the renaming of its product line to TMPGEnc and to introduce its new SaaS (Software as a Service) business model. The company is planning on several product upgrades and new product launches within the next few months.
“We were looking for an agency that had specific experience in the On Demand software market segment as well as in the DVD and video categories. Antarra Communications has a long history in these vertical markets,” stated Kimi Matsuki, TMPG Inc. CEO.
“Our relationship with TMPG Inc. will be exciting as we introduce the new easy to download TMPGEnc software for DVD authoring and MPEG video editing and syncing products,” stated Antarra Communications President, Carol Warren. “TMPG Inc. joins our other technology accounts including Advanced Media Inc. (RitekUSA), Doberman Security Products, Proview Technology Inc., Neurok Optics LLC, Sony Manufacturing Systems America, Univenture and Norcent Technologies.”
The agency provides support for the communication needs of companies in industries including: aerospace, consumer electronics, defense, industrial, manufacturing, packaging, publishing, security and storage.
About Antarra Communications
Founded in 2001, Antarra Communications is a forward-looking international marketing communications firm featuring a wide array of marketing and public relations services. Headquartered in Garden Grove CA, with a Connecticut office to better serve its growing list of East Coast clients. Clients are located in many of the major tech centers of the US and around the world. Visit “http://www.antarra.com” or call 714-891-3660.
