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Dolby Flexes Its Immersive Audio Might with Dolby Atmos Flex Connect, Now in TCL TVs

The initial roll-out of this wireless speaker tech is exclusive to TCL, but the plan is to expand to more brands allowing customers to mix and match.

TCL and Dolby partner with first TVs and speakers to support Dolby Atmos FlexConnect.

Way back in 2023, Dolby announced a new wireless surround sound technology that the company said was just around the corner. Dolby Atmos FlexConnect promised wireless connectivity between TVs and speakers so that customers could create an immersive surround sound experience without a single cable between the TV and the speakers.

Last week, Dolby and TCL officially announced that TCL’s 2025 premium Q Series TV line-up would be the first to support the new technology and TCL will also offer the first Dolby Atmos FlexConnect-enabled powered speakers later this year.

Current models in TCL’s Precise Dimming Series, including the QM8K, QM7K, and QM6K will be the first TVs to support Dolby Atmos FlexConnect. TCL will also introduce the Z100 smart panoramic sound speaker, designed to pair with TCL’s lineup of Dolby Atmos FlexConnect-enabled TVs some time this summer. TCL customers will be able to connect up to four Z100 speakers working alongside the TV speakers to create a custom Dolby Atmos experience, optimized for each specific room and speaker placement.

TCL-Z100-Dolby-Atmos-FlexConnect-Speaker-900px
TCL’s Z100 smart panoramic sound speaker will be the first to support Dolby Atmos FlexConnect.

What is Dolby Atmos FlexConnect?

Dolby Atmos FlexConnect is a new wireless audio technology that allows TVs to connect wirelessly to 1 or more speakers in order to improve upon TV sound, without the need for any wires (not even an HDMI cable) between TV and speakers. Companies such as WISA and Xperi (the maker of DTS PlayFi) have released similar technology but both formats have attained limited adoption among TV and speaker manufacturers. Also, both LG and Samsung offer wireless speaker solutions, but these are brand-specific. To take advantage of them, you need to pair an LG TV with an LG soundbar or speaker system or a Samsung TV with a Samsung soundbar or speaker system.

Similar to the proprietary LG and Samsung solutions, Dolby FlexConnect can integrate these wireless speakers with the TV’s own built-in speakers for improved surround sound imaging and sound positioning. This allows you to hear dialog from the TV’s own speakers while allowing the external wireless speakers to focus on music and effects to create a more dynamic and expansive sound field than what the TV’s built-in speakers can accomplish on their own.

tcl-qm8k-2025-900px
TCL’s QM8K Mini-LED Quantum Dot TV will be among the first to support Dolby Atmos FlexConnect.

Also, Dolby Atmos FlexConnect is not just a wireless speaker solution, it also includes Dolby Surround virtualization and sound mapping technology to enhance the spaciousness of the sound and compensate for imperfect speaker placements. It is also expandable in that you can add just one speaker or up to four speakers to a system depending on your budget and needs.

How it Works

Dolby Atmos FlexConnect uses the microphone built into the TV or smartphone to determine speaker placement, and creates an enhanced virtual soundstage, even when the speakers are placed in less-than-ideal locations. In theory, it sounds a lot like Sony’s 360 Spatial Sound Mapping, which also uses advanced audio processing and virtualization to correct for non-ideal speaker placement.

dolby-atmos-flex-connect-diagram-900px
Dolby Atmos FlexConnect uses sound-mapping and speaker virtualization technology to create an immersive surround soundstage without speaker wires.

What excites us about Dolby Atmos FlexConnect is that it isn’t limited to just soundbars. While soundbar-based systems can offer convincing surround sound, the front soundstage width is typically not that wide – it’s limited to the width of the bar itself. With Dolby Atmos FlexConnect, you could place a speaker further out on each side of the TV, thereby widening the front soundstage to give music and movies a more spacious and enveloping sound. And you can add discrete rear speakers in order to create real (not virtual) surround sound.

Unfortunately Dolby Atmos FlexConnect is currently limited to just four speakers and does not seem to have an option for dedicated height speakers. This means height effects will be limited to virtualized speakers and FlexConnect systems may have limited success in larger viewing/listening rooms. We’ll know more once we have a chance to test the system.

Pricing and precise availability of the TCL Z100 smart panoramic sound speaker have not yet been announced. The Z100 is expected to begin shipping “this summer.”

The Bottom Line

While Dolby Atmos FlexConnect will be available on TCL TVs and speakers first, the ultimate goal is to roll it out to more brands in order to build an ecosystem of products that would allow consumers to mix and match different brands’ TVs and speakers, depending on their specific needs, budget and personal preferences. This brand-agnostic approach to wireless immersive home theater is something that competitive solutions from Xperi (DTS PlayFi) and WISA have yet to accomplish. We’re hoping to be able to check out Dolby Atmos FlexConnect soon once these TCL speakers become available.

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4 Comments

4 Comments

  1. Anton

    June 2, 2025 at 7:44 pm

    Very interesting. Any idea on cost? Can’t imagine this is less than a good soundbar.

    • Chris Boylan

      June 3, 2025 at 6:55 pm

      No pricing yet. But it’s TCL so I’m expecting maybe $249 per speaker (list) with discounts available. That would make a 4-channel system list for under $1000. But I admit this is nothing but a wild assed guess. I could be way off. What’s more interesting to me is will any sort of subwoofer be supported? This is kinda crucial for movies but all of the material we’ve seen so far has only mentioned a 4-channel limit and neither height channels nor subwoofers are mentioned. We’ll know more this summer when they start shipping.

  2. ORT

    June 2, 2025 at 11:06 pm

    I just let go of my 9.2 Atmos setup after over a decade of constant use. Soundbars are nowhere near as good as what I had and yes, I am serious.

    A soundbar is nice…enough. Dolby needs to pair with Denon/Marants/HEOS and perhaps others to license/certify rear/upwards firing wireless active speakers and wireless subwoofers. NOT BlooToof but WiFi.

    My 9.2 Denon system is gone because it was time for me to downsize due to my being downsized myself. I don’t like it but it is my reality. I just gave it all away. I still have my HEOS setup throughout the house for music and I have the Denon Home Amp in the “media” room feeding a Martin Logan 10″ powered sub and a pair of Martin Logan bookshelf speakers. That’s it for film.

    The technology has long been here for real wireless (NOT BlooToof!!) rear channels and more and it can be done economically enough to be more than affordable for the masses over the asses.

    I do have a new Sony Sound bar that I am trying out. At 5.1 it’s okay enough for most films and if this was someone’s introduction to surround? They would be more than satisfied.

    I hope Dolby does as I desire and get’s going on making Atmos more agreeable to more people. For those that say a speaker ain’t “wireless” if it has to be plugged in to your home’s AC?

    WFT indeed?! Such people are closeted Luddites seeking to dampen both the audio newcomer and the genuine (NOT a ‘tardish frAudiophile!) enthusiast with their faux intellect.

    albORT Einstein

    • Chris Boylan

      June 3, 2025 at 6:58 pm

      I’m testing a Sony soundbar system at the moment. Sony BRAVIA Theater System 6. Not blown away by it, frankly. But it is more of an entry-level option. The QUAD system is pretty good as are the BRAVIA 8 and BRAVIA 9 bars if you add the larger sub. ORT – which one do you have?

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