I just bought a PT-50LC14 last night from Costco. Out of the box it looks great. I am new to the world of all these new TV's so I don't know much about making adjustments yet. They had it set up right next to a Sony KF-50WE620 and I couldn't see much difference. The price on the Panasonic was $600 less than the Sony, so we went with the Panasonic and are hoping for the best.