Did a little research and yes it was a brand carried at Sears. They sold it as a high end product. Not much online about it as it has been awhile since the line was sold.
No it is not new, it appears to be from the 80's. I could not find a single piece of information on the brand, but I did find an old beat up tuner made by LXI in by basement. So I dont know what to think. Comments...?