Seriously, though, usually those that get sponsored are those that show a serious effort and are dedicated to competing, and are good at it. Manufacturers see sponsorship as advertising, so obviously, if you're good, then you'll be good for their business. Those that are well known and have respect will get sponsorship easily. Also, they're going to like someone who's installs border on pretty, trailer queen kinda stuff, really basic, simple installs need not apply. They want more extreme installs that will catch the public eye and make you want to look at their product, and of course, perform well too. The car will need to be up to snuff as well, with a nice paint job among other extremes, like flashy rims, lambo doors, etc. Chances are they're not going to sponsor a stock, unexciting Geo Metro or something along those lines. Import tuner showing off kind of stuff, carbon fiber, plexiglass, neon, wings, chrome, the whole nine yards. If you want a sponsorship, you generally have to compete, show up at comps, and give it your best effort, proving you have the knowledge needed to win and are dedicated to the sport.
Jon's got it pretty much on the head there. You can contact companies to see if they'll sponsor you, but in general, they want someone in the top rung of the competition circles who'll go to X number of events yearly to show off their goods, willing to wear their clothes etc.. basically you get pimped out to them to get their stuff.
haha good timing. yeah I caught that one. his cuda. the challenger was on Overhaulin' god I wanted to strangle that bozo with the SUBLIME green Challenger. it isn't called "sassy grass" or wtfever he called it.
"SubLime" was a high impact color for the A-bodies that was a $15 option on the car. They also had "Plum Crazy" purple and a few others.