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X-Rite Combined GretagMacbeth i1-Family of Color Management Solutions Unveils Latest Products at PMA in Vegas

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Best of Two International Innovative Leaders in Digital Imaging Color Excellence Creates Seamless Color management For The Entire Creative Workflow At Booth B191

GRAND RAPIDS, MI — February 27th, 2007 — X-Rite Incorporated, a global leader and internationally known name in color technology, unveils its dynamic X-Rite i1 family of color management solutions for a growing digital imaging market — including the launch of two RGB products, the colorimeter-driven X-Rite i1DisplayLT for digital imaging enthusiasts and, for those who seek “monitor to print match” RGB workflow, the spectrophotometer-powered X-Rite i1PhotoLT — at the Photo Marketing Association (PMA) International Convention Trade Show, March 8 — 11, 2007 in Las Vegas. Held at the Convention Center’s South Hall, PMA is billed as the world’s largest annual imaging event attended by more than 20,000 photographers and related professionals from around the globe.
In addition, the media has two opportunities to preview the all-new X-Rite-i1 portfolio of color management solutions on March 7th “SNEAK PEEK,” from 12:00 noon — 3:00pm, at the Las Vegas Convention Center, South Hall (http://www.pmai.org/pma07/content/asp/press_sneak_peek.asp) and “DIGITAL FOCUS,” from 7:00-10:00pm, at Treasure Island (http://www.digfocus.com/digfocushome.html).

According to X-Rite Vice President of Imaging and Media Iris Mangelschots, the products reflect a synergistic force of talent and cutting-edge technology of a combined X-Rite and GretagMacbeth.
“Our teams created products as platforms for delivering easy and precise color control into the hands of professionals working in a digital environment, particularly our ground-breaking color technology for RGB workflow,” Mangelschots says.

The all-new X-Rite family answers demand in the $87 billion worldwide imaging industry for simplified, upgradeable solutions that grow with users’ needs, that ensure ease-of-use and affordability without compromising color accuracy.

• X-Rite i1Display– (http://www.xrite.com/company_press_room.aspx?Type=item&News=448) delivers easy calibration for LCD, CRT or laptop monitors; offers accurate wizard-driven functionality.
• X-Rite i1Photo Family– leverages the spectro-powered, Swiss-engineered i1PRO. In addition to the all-new RGB X-Rite i1PhotoLT (http://www.xrite.com/company_press_room.aspx?Type=item&News=449), products include:
• X-Rite i1Photo for monitor, projectors, printers and more
• X-Rite i1PhotoSG plus digital cameras
• X-Rite i1Beamer for digital projectors (http://www.xrite.com/company_press_room.aspx?Type=item&News=450)
• X-Rite i1-iO Automated Scanning Table– reads 500 patches per minute, producing custom profiles quickly; extensive versatility includes value-added bundles for workflow-wide automation.
• X-Rite i1-iSis– hi-productivity chart reader provides true spectral measurements; various paper-size models. (http://www.xrite.com/company_press_room.aspx?Type=item&News=451)
• X-Rite ColorChecker (http://www.xrite.com/company_press_room.aspx?Type=item&News=452) non-subjective confirmation of true color balance under any illumination and with any color reproduction process including digitized options.

About X-Rite
(NASDAQ: XRIT) X-Rite is the global leader in color management, offering hardware, software and services for measuring, formulating and matching color in a range of industries, including printing, packaging, photography, graphic design, and video. For more, visit www.xrite.com, (For Products Images, Click HTML Links Above).

CJC Strategists, Charle-John Cafiero, (212) 777-7654 XRitePR@CJCstrategists.com

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