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Record or Listen to Your Favorite Tunes with the RIDATA MP3 Player

OLED Screen Provides Crisp Clear Navigation Through MP3 / WMA / WAV Audio Formats

Diamond Bar, CA – July 7, 2005 – Advanced Media, Inc., manufacturer and marketer of the popular RIDATA brand of recordable CD and DVD media, electronic storage products, and digital media accessories, has added an RIDATA MP3 player with a two-color 128X64 OLED Display to its RIDATA brand of storage products.

The RIDATA MP3 player is the ultimate on the go partner to store and take essential files and music anytime and anywhere. In addition, the integrated FM radio keeps users current with the latest news and music, while the built-in voice recorder will help you to remember vital information when it’s needed.

“The strong commitment by Advanced Media/RITEKUSA to continually develop products offering the very latest technologies is once again proven by the new RIDATA MP3 player. I am very pleased to be able to offer the additional feature of line-in recording to this player”, stated Harvey Liu, Advanced Media Inc. president. “We strive to constantly expand our product line to provide high quality, cost effective, portable digital devices to our customers.”

The compact RIDATA MP3 player supports MP3 / WMA / WAV audio formats and is equipped with a high speed USB 2.0 interface. The player is designed to meet the performance, capacity, ruggedness, and small form factor requirements of today’s portable audio devices and features: multi-language graphic user interface, A-B Language learning, hot key for FM/REC/EQ/A-B, five EQ modes (Normal / POP / Jazz / Classic / Rock), and digital voice recording in SP/LP/EP sample rates. There is an SD/MMC card slot (with a capacity for up to 1GB) and a line-in recording from CD player or phone as a WAV format, also offered is an optional FM radio feature.

The RIDATA MP3 player is now available with storage capacities of 128MB, 256MB, 512MB and 1GB. It can be purchased through selected retailers, RIDATA distributors, and at various online outlets. The player is competitively street priced.

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About Advanced Media Inc. (RITEK USA)
Advanced Media, Inc. is a subsidiary of RITEK Corporation, the world’s largest optical media manufacturer. Advanced Media is the sole North and South American marketer and distributor of the RIDATA brand of recordable CD and DVD media as well as other types of electronic storage media.

The RIDATA brand currently includes: CD-R/RW, DVD-R/RW, DVD+R/RW, DVD DL and DVD-RAM optical discs; a wide range of flash memory cards, adapters, and reader/writers; USB EZ drives; and assorted media accessories. Since its formation in 2001, Advanced Media has experienced phenomenal annual growth and is already a leading marketer of electronic storage products in the American market.

RITEK for years has been defining and redefining the optical storage market. Around the world, its name is synonymous with innovation, quality, and unparalleled consistency. RITEK’s commitment to quality control is proven by its QS 9000, ISO 14001, ISO 9001, ISO 9002, and Six Sigma certifications.

Advanced Media is headquartered in Diamond Bar, California. For further information, call (909) 861-2269 or e-mail: info@ritekusa.com. The Advanced Media web site is located at: www.ritekusa.com.

-30-

Contact:
Carol Warren
Antarra Communications
(714) 891-3660
cwarren@antarra.com

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“2005 Advanced Media, Inc. All rights reserved. Specifications are subject to change without notice. All other trademarks are the property of their respective companies.

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