Manufacturer to provide enhanced dealer support with in-store listening stations
Ultrasone Inc., distributor for German headphone manufacturer Ultrasone AG, announces the debut of headphone listening stations for its network of dealers. Driven by Ultrasone’s commitment to support its retail partners, these new listening stations are intended to assist in the customer’s purchasing decision and ultimately increase retailer sales.
Designed to be displayed on either a store shelf or table top, the listening station can accommodate up to four Ultrasone headphones. Each listening station is equipped with a Presonis headphone amplifier and a MP3 player that is pre-loaded with a selection of CD quality tracks. The headphones rest on frosted black, acrylic tubes which are backlit and feature the Ultrasone logo. Adjacent to the headphones are complete headphone specs and insert holders to display point of purchase materials.
“Our retailers have asked us for support in providing the “Ultrasone Experience” to their customers and we’ve listened,” explained Paul Taylor, President of Ultrasone Inc. “As our brand continues to gain in-store presence with leading musical instrument and consumer electronic retailers, it’s critical that customers have a chance to experience why our headphones are regarded as the world’s best.”
Ultrasone’s listening stations were designed and built by the industry leader in custom store displays, Victory Display.
Based near Munich, Germany, Ultrasone AG has been manufacturing headphones for the audio market for over 17 years, during which time the company has developed and applied for more than 60 patents for its innovative technology. The company’s unique, patented S-Logic technology creates natural surround sound without the use of additional electronic devices. Ultrasone headphones represent a safer listening experience by reducing sound pressure on the ear drum by up to 40% and also by offering shielding from EMF radiation up to 98% through the use of patented ULE (ultra low emission) technology.