WEB-WIZ BRINGS INNOVATIVE STRATEGIES TO HIGH-END AUDIO MANUFACTURER
MARLBORO, NJ — May 22, 2006– KEF America announced today the appointment of Stephanie Scola as Marketing Coordinator. Scola plans to continue building the KEF brand in the U.S market via the implementation of creative marketing strategies that include increased Internet campaigns and strengthened customer relations. Her proven track record and online marketing expertise will enable KEF to reach a larger segment of the Consumer Electronics market in order to elevate the company’s wide range of award-winning speaker products.
“KEF America is eager to utilize Stephanie’s creative energy and strong marketing background,” said Alec Chanin, president of KEF America. “I’m confident that with her talent and drive, she will help strengthen the KEF brand while effectively reaching our target markets.”
Prior to joining KEF America, Scola served as Marketing and Sales Coordinator for Princeton Disc/Princeton Multimedia Group, a CD/DVD replication firm offering multimedia solutions through its affiliate division. She was in charge of monitoring national online marketing campaigns and implementing the company’s promotional plans. With a B.S. degree in Marketing from Monmouth University, Scola brings extensive experience and out-of-the-box creativity to KEF America’s marketing approach.
“I’m very excited to join the KEF America team,” stated Scola. “KEF is a company with a strong heritage of outstanding audio performance and award-winning products. I welcome the opportunity to take the brand to its next level of success via creative marketing avenues designed to increase national awareness.”
About KEF Audio
KEF, a division of GP Acoustics, is a UK based company that has earned a reputation as the premier manufacturer of stunning, audiophile-quality speakers for modern home cinema, hi-fi and custom installation applications. KEF products which are distributed around the globe, have won awards from both sides of the Atlantic, as KEF is a brand name long associated with style, quality and technical innovation.
Founded in 1961 by a British electrical engineer named Raymond Cooke on the banks of the River Medway, KEF is driven by a passionate belief in the power of new materials, new technologies and design ingenuity.
Still occupying the same riverbank site, KEF passionately remains true to its patented, proven technologies such as Uni-Q and ACE. These characteristics, traditions and above all sound quality, secure KEF’s world-class reputation.
About KEF America, Inc.
KEF America, a division of GP Acoustics, offers loyal North American audiophiles a stream of innovative speakers and components unmatched in the industry. Headquartered in Marlboro, New Jersey, KEF America shares the same guiding principles as its British counterpart: ground-breaking design, exceptional sound and an unshakeable commitment to excellence.
For additional information about KEF America and its award-winning products, please visit www.kefamerica.com.Where to Buy