18.2MP, Exmor R CMOS, 20x optical zoom, Full HD, Intelligent Auto, Wi-Fi and Picture Effects
Sony announced the slim, super-stylish 18-megapixel Cyber-shot DSC-WX300 digital camera, which stakes a claim as the world’s smallest and lightest digital still camera with 20x optical zoom range. The WX300 camera features a high-quality Sony G Lens that handles wide-angle landscapes, portraits and dramatic close-ups with ease. It also has Optical SteadyShot image stabilization, which dramatically reduces the effect of hand shake and ensures crisp, blur-free still images. Image stabilization during zoom has been greatly improved and is about twice as effective compared to previous 20x optical zoom Sony cameras. It’s enhanced by Active Mode, which ensures that handheld movies look smooth and steady at all zoom ratios.
Autofocus on the new WX300 camera has also been improved compared to its predecessors, and is now about 3.6×3 faster than previous models. Battery life has also been boosted, as the new model packs enough stamina to shoot up to 500 photos (CIPA measurement) from a single charge.
The new WX300 camera has built-in Wi-Fi capabilities, utilizing Sony’s PlayMemories Mobile application, available for both Android and iOS app platforms, to wirelessly transfer photos and videos to a connected smartphone or tablet. It also allows a connected device to be used as a handy wireless remote to control the camera – ideal for self-portraits and group shots where the photographer wants to be included. Still images stored in the camera can also be viewed wirelessly on a networked TV.
An improved Superior Auto Mode automatically adjusts camera settings for the ideal composition in all lighting situations, even if a subject is moving. Picture Effect settings make it easy to spice up photos, movies and panoramas instantly and automatically with a range of fun, impressive artistic treatments like Toy Camera, Pop Color, Soft High Key and Partial Color. Beauty Effect mode lets users automatically re-touch photos after shooting to remove skin blemishes, widen eyes and whiten teeth as needed.
An Advanced Flash boosts the camera’s sensitivity, effectively extending the flash range to make further-away subjects appear brighter in the shot. It’s ideal for party photos and other dimly lit situations where built-in flashes typically struggle to reach all the action.
Lastly, Triluminos Color gives a rich, vivid palette of supremely natural colors when viewing photos on your compatible BRAVIA TV with support for Triluminos Display.
Pricing and Availability
The Sony Cyber-shot DSC-WX300 compact camera will be available April 2013 for $329.