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Sony DSC-HX50V Cyber-shot Digital Camera

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Sony introduced the 20-megapixel Cyber-shot DSC-HX50V compact digital camera, which features a 30x optical zoom, Wi-Fi, and full 1080p video recording. Measuring approximately 4.4” x 2.6” x 1.2” in size and weighing in at approximately 9.6 oz., it is currently the world’s smallest and lightest camera with 30x optical zoom capability.

Performance and Design
To complement the extensive zoom, the new Cyber-shot HX50V model offers enhanced Optical SteadyShot image stabilization to reduce camera shake and blur at all ranges. At full zoom extension (30x) the HX50V camera offers stabilization that is approximately twice as effective as the HX200V high-zoom model introduced last year.

A high-resolution 20.4 MP “Exmor R” CMOS image sensor is paired with a powerful BIONZ processor, allowing the HX50V camera to produce high-resolution, high-quality images in all types of lighting conditions – from broad daylight to dimly lit interiors and everything in between. Additionally, the HX50V model features exceptionally high-speed AutoFocus that can lock onto subjects at full zoom approximately twice as fast compared to the HX200V model.

Sony Cyber-shot DSC-HX50V Digital Camera - top

The new HX50V camera has built-in Wi-Fi capabilities, utilizing Sony’s PlayMemories Mobile application, available for both Android and iOS app platforms, to wirelessly transfer photos and videos to a connected smartphone or tablet. The application also allows a connected device to be used as a handy wireless remote to control the camera – ideal for self-portraits and group shots where the photographer wants to be included.

For more advanced users who like to fine-tune the details of a shot, the HX50V camera has a dedicated exposure compensation dial and a P/A/S/M model dial for adjusting other manual shooting settings. It also features 5-blade aperture for smooth background defocusing effect and a Multi Interface Shoe for attaching compatible accessories including an electronic viewfinder, flash, or microphone. It also has a Multi Terminal for using a compatible remote control.

The camera also features a powerful X-type lithium ion battery that is smaller than any of its predecessor batteries (in Sony Cyber-shot HX series) yet delivers an impressive 400 photos from a single charge.

Sony Cyber-shot DSC-HX50V Digital Camera - back

HD Video and Creative Modes
The new HX50V camera has an impressive video feature set as well, delivering stunning, beautifully crisp full HD (60p) movies that benefit from Optical SteadyShot Active mode for reduced shake and image blur if the camera is in motion. The HX50V model is also compatible with TRILUMINOUS Color technology, an expanded range of vivid, ultra-realistic colors that is available on select Sony BRAVIA TVs. Content shot with the HX50V camera can be enjoyed in these vibrant colors when connected to compatible televisions.

Additionally, the HX50V camera offers a variety of different creative picture effect settings that make it easy to spice up photos, movies and panoramas instantly and automatically with a range of fun, impressive artistic treatments including Pop Color, Partial Color, Soft High-Key and more.

Pricing and Availability
The Sony Cyber-shot DSC-HX50V compact digital camera will be available May 2013 for about $450.


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