Sharp today announced the UD27 line of 4K Ultra HD LED TVs in both 60-inch and 70-inch screen sizes, which are expected to earn THX certification. The UD27 features a solid aluminum frame with a new, ultra-thin, 0.4” wide bezel and brushed finish, with a stunning table stand along with Sharp’s SmartCentral 3.0 Smart TV platform.
The new 4K TVs offer 3840×2160 native resolution with new SPECTROS Rich Color Display technology, for a 21% wider color spectrum than conventional LED HDTVs for more realistic landscapes, lush nature scenes, and natural skin tones. In addition, Sharp’s new AquoDimming technology automatically enhances contrast and detail in HD images, so you never miss a detail, even in dark scenes, while Sharp’s proprietary Revelation Upscaler seamlessly displays images from any HD source at gorgeous UHD resolution.
With HEVC (H.265), the latest encoding technology, the UD27 TV is able to play 4K streaming content from streaming content providers, such as Netflix. All four HDMI inputs can accept native 4K (3840 x 2160) signals, at up to 60 frames per second (fps) transmission. The Sharp AQUOS UD27 line meets all of the criteria for the updated Ultra HD definition that were announced by CEA this week.
The Sharp AQUOS 4K UD27 line also features Sharp’s new SmartCentral 3.0, which provides a pictorial, smart guide and offers search across live TV and built-in streaming services by title, genre, time and popularity. It’s so intelligent it will even help you discover new content by providing recommendations based on your preferences. All the best apps are available on SmartCentral 3.0 including Netflix, HuluPlus, YouTube, Pandora and Rhapsody and many more.
With the SmartCentral 3.0 mobile app, available for free for iOS and Android, viewers can connect smartphones and tablets to Sharp AQUOS TVs to access, control and share content as well videos, pictures and music stored on your smart device.
Price and Availability (September 2014)
- Sharp AQUOS LC-60UD27U (60-inch) $2,999
- Sharp AQUOS LC-70UD27U (70-inch) $4,499
- 4K Ultra HD 2160p
- THX 4K Certified (Anticipated)
- SPECTROS Rich Color Display
- AquoDimming Technology for enhanced contrast
- Revelation Upscaler for HD Content
- AquoMotion 480 with 120Hz Panel
- 10M:1 Dynamic Contrast Ratio
- 4 HDMI Inputs (all 4K Ready and 60fps) and 3 USB Ports
- HEVC (H.265) for 4K streaming, including Netflix
- SmartCentral 3.0 Smart TV platform and mobile app
- TV/Web Split Screen
- Wallpaper Mode
- 35W Audio with Subwoofer
- Ultra-Thin Silver Brushed Solid Aluminum Bezel (0.4”)