PENTAX K-01 Interchangeable Lens Digital Camera

Pentax announced the 16-megapixel K-01 interchangeable lens digital camera (ILC) designed by Marc Newson. The contemporary PENTAX K-01 (prounouced kay zero one) houses a full array of advanced functions and user-friendly features in a camera body with remarkable form and function. The elimination of an optical viewfinder and quick-return mirror gave Newson more freedom in designing the camera body, and the K-01 showcases Newson originality in every detail. Available in black, white and Newson's signature yellow colors, the K-01 features the designer's autograph logo stamp on the bottom of each camera.

The famed designer's touch also is evident in a new smc PENTAX-DA 40mm F2.8 XS interchangeable lens. As the world's thinnest interchangeable lens, the new 40mm combines with the PENTAX K-01 camera body to deliver a unique ILC system that is perfect for photographers who are as keen on design as they are on performance. Together, the K-01 and 40mm lens system mark the intersection where high technology and high design meet.

Features

• Durable machined aluminum frame under a stylish black, white, or yellow exterior.
• PENTAX mirrorless body design is compatible with 25+ million PENTAX K-mount lenses spanning decades.
• Large 16-megapixel APS-C sized CMOS image sensor with low noise image capture and multiple aspect ratios.
• Bright, high resolution 3 inch LCD with 920,000 dots.
• Full HD 1080p video capture at 30 FPS with h.264 compression (60 FPS at 720p) features outstanding video capture flexibility.
• Sensor-shift PENTAX Shake and Dust Reduction system is compatible with every mounted PENTAX lens.
• Fast 6 FPS burst mode is ideal for fast-action photography.
• Flexible ISO range of 100-25600 ensures gorgeous noise-free imaging in any lighting condition.
• Focus peaking mode provides fast and accurate manual focusing for critical focus applications.
• The world's thinnest interchangeable lens for lens-interchangeable digital SLR cameras, as of February 1, 2012 (based on PENTAX's research).

Price and Availability
The Pentax K-01 will be available in yellow, black and white in March 2012 for $749.95 (body only) and $899.95 (lens kit including new DA 40mm XS) in Marc Newson designed packaging and with the Marc Newson designed strap.

The smc PENTAX-DA 40mm F2.8 XS unifocal interchangeable standard lens will ship at the same time for $249.95.